Visitor Economy-Marketing Assets and Campaigns

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            "id": "32014L0024",
            "scheme": "CELEX"
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        "title": "Visitor Economy-Marketing Assets and Campaigns",
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        "classification": {
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            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
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        "mainProcurementCategory": "services",
        "description": "On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile and reputation of the region* Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets.",
        "value": {
            "amount": 300000,
            "currency": "GBP"
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        "lots": [
            {
                "id": "Lot 1 - Domestic Marketing Campaign",
                "title": "Lot 1 - Domestic Marketing Campaign",
                "description": "On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile & reputation of the region* Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;* Domestic marketing campaign (LOT 1) * International marketing campaign (LOT 2)* Assets and collateral (LOT 3)which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.",
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                            "name": "Quality Points - Domestic Marketing Campaign",
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                "id": "Lot 2 - International Marketing Campaign",
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                "description": "On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile & reputation of the region* Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;* Domestic marketing campaign (LOT 1) * International marketing campaign (LOT 2)* Assets and collateral (LOT 3)which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.",
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            },
            {
                "id": "Lot 3 - Assets & Content",
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                "description": "On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:* Enhance the profile & reputation of the region* Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;* Domestic marketing campaign (LOT 1) * International marketing campaign (LOT 2)* Assets and collateral (LOT 3)which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.",
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                "locality": "Birmingham",
                "region": "UKG3",
                "postalCode": "B4 6AT",
                "countryName": "United Kingdom"
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            "contactPoint": {
                "name": "Zoe Middleton",
                "email": "zoe.middleton@wmgrowth.com",
                "url": "https://in-tendhost.co.uk/wmgrowth/aspx/Home"
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