Notice Information
Notice Title
2023-657 AHDB PR and Marketing services for Asia
Notice Description
AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) in Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. <br/>The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms. Estimated value is up to PS500k per annum.<br/>The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
Lot Information
Lot 1
This is a new procurement exercise covering the Asian market, and therefore there is no existing contract details that can be shared. The successful supplier/agency will work closely with the AHDB Exports team to agree and update on activity and provide the latest market intelligence and insights. As the successful supplier/agency will be principally engaged on the beef, lamb and pork sectors (and possibly dairy), knowledge of these sectors would be an advantage.
AHDB requires the representative to provide a fully equipped and functioning office, including laptop, mobile phone and access to the internet in order to fulfil this contract.
Asia is a key market for high quality British pork, lamb and beef. The market is currently being developed and is at various stages across different markets. Dairy products are currently sold into high end retails and valuable food service sectors.
British beef, lamb, pork and dairy products are produced to the highest standards and are of the highest quality. AHDB is helping to develop an appetite for British meat and dairy products with wholesale, retail, and food service suppliers across Asia.
Key markets include:
* China
* Japan
Other markets to cover:
* Singapore
* Hong Kong
* Taiwan
* Philippines
* Vietnam
* Malaysia
* Korea
Quality Meat and Dairy From Britain is actively used around the world to show off quality, as is the PGI West Country beef and West Country lamb. Pig meat is also sold under the "Red Tractor" logo.
Renewal: Initial contract period is for 2 years with the options to extend by 1+1
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-044483
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/006613-2024
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £2,000,000 £1M-£10M
- Lots Value
- £2,000,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 1 Mar 20241 years ago
- Submission Deadline
- 9 Apr 2024Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 2 Jun 2024 - 2 Jun 2028 4-5 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- AHDB (DEFRA NETWORK ETENDERING PORTAL)
- Contact Name
- Sarah Waters
- Contact Email
- sarah.waters@ahdb.org.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- COVENTRY
- Postcode
- CV3 4SU
- Post Town
- Coventry
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG1 Herefordshire, Worcestershire and Warwickshire
- Small Region (ITL 3)
- TLG13 Warwickshire CC
- Delivery Location
- Not specified
-
- Local Authority
- Warwick
- Electoral Ward
- Cubbington & Leek Wootton
- Westminster Constituency
- Kenilworth and Southam
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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