Award

Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign - Further competition

LEEDS CITY COUNCIL - PACS

This public procurement record has 3 releases in its history.

AwardUpdate

12 Mar 2024 at 13:39

Award

12 Mar 2024 at 13:09

Tender

01 Mar 2024 at 14:30

Summary of the contracting process

The Leeds City Council - PACS has awarded a contract for the Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign to Freud Communications Limited. The campaign aims to attract new potential adopters through high-impact marketing, targeting diverse communities including LGBTQ+. The contract value is £1,350,000, with a start date of 1st April 2024.

This selective procurement process presents opportunities for creative marketing agencies in the services industry to compete. Businesses skilled in designing and delivering multi-media marketing campaigns for diverse audiences would be well-suited for this tender. The Leeds City Council seeks innovative approaches to reach potential adopters nationwide, creating growth opportunities for suppliers with expertise in inclusive marketing strategies.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign - Further competition

Notice Description

The National Adoption Recruitment Steering Group (NARSG) are have appointed a creative marketing agency partner to design and deliver high impact and measurable multi-media marketing campaigns to attract new potential adopters, including Black African, Black Caribbean and mixed heritage adopters as well as targeting potential adopters from the LGBTQ+ community

Lot Information

Lot 1

The National Adoption Recruitment Steering Group (NARSG) have appointed a creative marketing agency partner to design and deliver high impact and measurable multi-media marketing campaigns to attract new potential adopters, including Black African, Black Caribbean and mixed heritage adopters as well as targeting potential adopters from the LGBTQ+ community

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0444b8
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007862-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£1,350,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£136,350,000 £100M-£1B

Notice Dates

Publication Date
12 Mar 20241 years ago
Submission Deadline
2 Mar 2024Expired
Future Notice Date
Not specified
Award Date
12 Mar 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LEEDS CITY COUNCIL - PACS
Contact Name
Mandi Kaushal
Contact Email
mandeep.kaushal@leeds.gov.uk
Contact Phone
+44 1133781013

Buyer Location

Locality
LEEDS
Postcode
LS1 1UR
Post Town
Leeds
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified

Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

FREUD COMMUNICATIONS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0444b8-2024-03-12T13:39:36Z",
    "date": "2024-03-12T13:39:36Z",
    "ocid": "ocds-h6vhtk-0444b8",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-0444b8",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign - Further competition",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The National Adoption Recruitment Steering Group (NARSG) are have appointed a creative marketing agency partner to design and deliver high impact and measurable multi-media marketing campaigns to attract new potential adopters, including Black African, Black Caribbean and mixed heritage adopters as well as targeting potential adopters from the LGBTQ+ community",
        "value": {
            "amount": 1350000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The National Adoption Recruitment Steering Group (NARSG) have appointed a creative marketing agency partner to design and deliver high impact and measurable multi-media marketing campaigns to attract new potential adopters, including Black African, Black Caribbean and mixed heritage adopters as well as targeting potential adopters from the LGBTQ+ community",
                "contractPeriod": {
                    "startDate": "2024-04-01T00:00:00+01:00"
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "participationFees": [
            {
                "id": "1",
                "type": [
                    "document"
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://uk.eu-supply.com",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2024-03-02"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false
    },
    "parties": [
        {
            "id": "GB-FTS-8828",
            "name": "Leeds City Council - PACS",
            "identifier": {
                "legalName": "Leeds City Council - PACS",
                "noIdentifierRationale": "notOnAnyRegister"
            },
            "address": {
                "streetAddress": "Civic Hall",
                "locality": "Leeds",
                "region": "UKE42",
                "postalCode": "LS11UR",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Mandi Kaushal",
                "telephone": "+44 1133781013",
                "email": "Mandeep.Kaushal@leeds.gov.uk",
                "url": "https://uk.eu-supply.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.leeds.gov.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "REGIONAL_AUTHORITY",
                        "description": "Regional or local authority"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-4590",
            "name": "High Court of Justice",
            "identifier": {
                "legalName": "High Court of Justice"
            },
            "address": {
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-COH-02478112",
            "name": "Freud Communications Limited",
            "identifier": {
                "legalName": "Freud Communications Limited",
                "id": "02478112",
                "scheme": "GB-COH"
            },
            "address": {
                "locality": "London",
                "region": "UK",
                "postalCode": "W1T 1AL",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-1412",
            "name": "High Court of Justice",
            "identifier": {
                "legalName": "High Court of Justice"
            },
            "address": {
                "locality": "London",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-8828",
        "name": "Leeds City Council - PACS"
    },
    "language": "en",
    "awards": [
        {
            "id": "007852-2024-78900-1",
            "relatedLots": [
                "1"
            ],
            "title": "Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign - Further competition",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-02478112",
                    "name": "Freud Communications Limited"
                }
            ]
        },
        {
            "id": "007862-2024-78900-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-COH-02478112",
                    "name": "Freud Communications Limited"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "007852-2024-78900-1",
            "awardID": "007852-2024-78900-1",
            "title": "Campaign Solutions 2 (RM6125) National Adopter Recruitment Campaign - Further competition",
            "status": "active",
            "value": {
                "amount": 135000000,
                "currency": "GBP"
            },
            "dateSigned": "2024-03-12T00:00:00Z"
        },
        {
            "id": "007862-2024-78900-1",
            "awardID": "007862-2024-78900-1",
            "status": "active",
            "value": {
                "amount": 1350000,
                "currency": "GBP"
            },
            "dateSigned": "2024-03-12T00:00:00Z",
            "period": {
                "startDate": "2024-04-01T00:00:00+01:00"
            },
            "items": [
                {
                    "id": "1",
                    "classification": {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    "deliveryAddresses": [
                        {
                            "region": "UK"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "amendments": [
                {
                    "id": "1",
                    "description": "Contract value entered was incorrect.",
                    "rationale": "Need for modification brought about by circumstances which a diligent contracting authority/entity could not foresee: Contract value entered was incorrect."
                }
            ]
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 3
            }
        ]
    }
}