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AHDB In-Market representative for Asia (covering Dairy products)

AHDB (Defra Network eTendering Portal)

This public procurement record has 1 release in its history.

Tender

15 Mar 2024 at 08:18

Tender Notice
Summary of the contracting process

The AHDB (Defra Network eTendering Portal) is seeking a supplier for market development work in the dairy sector in Asia. The tender title is "AHDB In-Market representative for Asia (covering Dairy products)". This falls under the marketing services category. The contract value is £333,333. The procurement process is currently in the active stage, with a tender deadline of April 22, 2024. The contract is expected to commence on June 6, 2024, with an initial duration of 2 years and options for extensions. The procurement method is an open procedure.

This tender offers an opportunity for businesses experienced in marketing services, particularly in the dairy sector, to engage in market development work in Asia. The successful supplier will be responsible for implementing a marketing strategy, promotions, events, and networking to increase awareness and drive sales. Businesses with expertise in gastronomy, retail, and foodservice sectors can benefit from participating in this tender to grow their presence and opportunities in the Asian dairy market.

How relevant is this notice?

Notice Information

Notice Title

AHDB In-Market representative for Asia (covering Dairy products)

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products). The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided.

Lot Information

Lot 1

AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products).. The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. Estimated value is PS100k per annum but this could change over the course of the contract.
The Contract is expected to commence on the 6th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required) with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process.
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0448db
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/008296-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£333,333 £100K-£500K
Lots Value
£333,333 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
15 Mar 20242 years ago
Submission Deadline
22 Apr 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
10 Jun 2024 - 9 Jul 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB (Defra Network eTendering Portal)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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