Notice Information
Notice Title
US Dairy Representative
Notice Description
AHDB went out to market to find a representative for US Dairy twice without being successful as our requirements are so niche, no submissions were received for either tender opportunity. A supplier was found at a Trade show in the US and began work for us, We required a representative that lived in the US and had knowledge in the Dairy industry. They would need to be able to complete the following on our behalf: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets (East coast, West coast or specific states for dairy products) * Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. Our incumbent was in place for a year and then had to give up the contract due to personal reasons, but found a replacement for AHDB within the industry required, and also in the location needed (US), they demonstrated their ability to preform trade development programmes within this country. After having several failed attempts at finding a supplier, it was decided another tender would produce the same outcome with no suppliers.
Lot Information
Lot 1
The successful In-market will be responsible for increasing awareness of British dairy products in totality. However, there will be a focus on Cheese. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions & events, an online and social media channel strategy, and connections & networking with potential customers and exporters for British Dairy. This is to increase awareness to help drive value and volume sales. The successful representative will be expected to: * Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights * Identify and develop priority markets (East coast, West coast or specific states for dairy products) * Effectively maintain and build new relationships with relevant contacts in the US . Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. * Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. * Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. The successful representative will be required to cover market development work in the dairy sector. Knowledge of the wider gastronomy, retail and foodservice sectors would be an advantage.
Procurement Information
Due to this opportunity requiring a US based representative with knowledge of the Dairy market (especially focussed on cheese), and 2 failed tender attempts without any submissions, our current incumbent recommended this representative to take over, having known them on the dairy circuit in the United States. Several requirements had to be removed from the initial scope due to this not being feasible for the new representative. This is a very niche market, restricted more by the location.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-044ab4
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/008969-2024
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Limited
- Procurement Method Details
- Award procedure without prior publication of a call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79342000 - Marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 20 Mar 20241 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 27 Feb 20241 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
Buyer Location
- Locality
- Not specified
- Postcode
- Not specified
- Post Town
- Not specified
- Country
- Not specified
-
- Major Region (ITL 1)
- Not specified
- Basic Region (ITL 2)
- Not specified
- Small Region (ITL 3)
- Not specified
- Delivery Location
- Not specified
-
- Local Authority
- Not specified
- Electoral Ward
- Not specified
- Westminster Constituency
- Not specified
Further Information
Notice URLs
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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