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Customer Data Platform

The British Broadcasting Corporation (BBC)

This public procurement record has 2 releases in its history.

Award

02 Oct 2024 at 11:57

Award Notice
Tender

21 Mar 2024 at 17:45

Tender Notice
Summary of the contracting process

The British Broadcasting Corporation (BBC) has awarded a contract to mParticle, Inc for the provision of a Customer Data Platform (CDP) aimed at data management, campaign management, and activation. This project, classified under data management services (CPV 72322000), is valued between £4.5 million and £8 million over a potential 7-year term. The contract includes an initial 3-year period following a 1-year transition phase, with the option to extend for an additional three years in single-year increments. The procurement was conducted as an open procedure with final contract signing completed on September 25, 2024. This contract will follow English law and will involve work primarily located in the UK.

This tender offers substantial opportunities for businesses specialising in data management and marketing services. Companies providing software integration consultancy, campaign orchestration, and data warehousing solutions could see significant growth potential through their involvement. The contract emphasises high-quality, economically advantageous solutions, making it well-suited for firms that can demonstrate strong technical competencies and cost-efficiency. The procurement method ensures broad accessibility, inviting diverse business participation via electronic and written submissions, fostering a competitive environment for innovative and capable service providers.

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Notice Information

Notice Title

Customer Data Platform

Notice Description

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between PS4.5 million - PS8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

Lot Information

Lot 1

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between PS4.5 million - PS8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

Options: The contract will come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") The contract allows for a further period of extensions for a maximum of 36 months hence in 12 month intervals. (1+1+1)

Renewal: 4This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and end on 28th August 2028, unless terminated earlier in accordance with its terms. 4.2 The BBC may at its option exte

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-044b70
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/031517-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72227000 - Software integration consultancy services

72322000 - Data management services

Notice Value(s)

Tender Value
£10,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£8,000,000 £1M-£10M

Notice Dates

Publication Date
2 Oct 20241 years ago
Submission Deadline
25 Apr 2024Expired
Future Notice Date
Not specified
Award Date
25 Sep 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The British Broadcasting Corporation (BBC)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W1A 1AA
Postcode Area
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

mParticle, Inc

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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