Marketing Media Buying Framework

{
    "tag": [
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    ],
    "id": "ocds-h6vhtk-045264-2026-03-04T11:40:22Z",
    "date": "2026-03-04T11:40:22Z",
    "ocid": "ocds-h6vhtk-045264",
    "description": "(SC Ref:825518)",
    "initiationType": "tender",
    "tender": {
        "id": "SR395",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Marketing Media Buying Framework",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "ScotRail Trains Limited (ScotRail or SRT) are issuing this PQQ to create a single supplier framework for a prospective third party for media buying services to execute the annual marketing calendar, which includes national, local, and tactical campaigns. The proposed term of the framework is 2 years initially, with the option to extend for 3 further 12-month periods (2+1+1+1).",
        "lots": [
            {
                "id": "1",
                "description": "ScotRail Trains Limited (ScotRail or SRT) are issuing this PQQ to create a single supplier framework for a prospective third party for media buying services to execute the annual marketing calendar, which includes national, local, and tactical campaigns. The proposed term of the framework is 2 years initially, with the option to extend for 3 further 12-month periods (2+1+1+1). ScotRail will be using the Competitive Procedure with Negotiation for this tender. This procurement route allows the buying organisation to clarify bids with tenderers after their initial bid. The stages are listed below: 1. Pre-Qualification Questionnaire (PQQ, also called a Single Procurement Document / SPD): this is the 'Selection Stage'. Any bidder may submit a PQQ. Bidders submit their PQQ and are evaluated against the selection criteria. It is envisaged that 2 - 5 of the highest scoring Suppliers will be taken through to the Initial Tender stage. 2. Initial Tender (Invitation To Negotiate / ITN): the shortlisted suppliers are requested to submit their initial tender. These are evaluated against the Award Criteria stated in Section 6 of this document. 3. Evaluation: after the evaluation of initial tenders (ITN), ScotRail may decide to award the framework or alternatively, we may negotiate on an equal treatment basis with the bidders. 4. Negotiation: there may be multiple stages of negotiation and we may conduct these in successive stages, reducing the number of bidders per round. We will then inform the remaining bidders when we decide to conclude the negotiations and set a common deadline to submit any new or revised tenders. At the end of this process (which may include a best and final offers stage) we propose to award the contract to the supplier with the most economically advantageous tender using the award criteria in the ITT document.",
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The proposed term of the framework is 2 years initially, with the option to extend for 3 further 12-month periods (2+1+1+1)."
                },
                "secondStage": {
                    "minimumCandidates": 2,
                    "maximumCandidates": 5
                },
                "selectionCriteria": {
                    "description": "See PQQ documents for full PQQ Selection details. While the PQQ is open to all suppliers, it is envisaged that 2 - 5 of the highest scoring Suppliers at PQQ Stage will be taken through to the ITN stage."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
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                "id": "1",
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                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM"
                    },
                    {
                        "region": "UKM"
                    }
                ],
                "deliveryLocation": {
                    "description": "Central Belt - Scotland"
                },
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Sourcing/DocumentMain.aspx?ProjectId=270&DocumentId=271&ApplicationInstanceI",
        "communication": {
            "atypicalToolUrl": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Sourcing/DocumentMain.aspx?ProjectId=270&DocumentId=271&ApplicationInstanceI"
        },
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "economic",
                    "description": "See PQQ regards Turnover and Insurance Requirements. Three Scored Questions relating to: 1. - Experience and understanding of Scottish Media Market. 2. - Demonstrate Performance Marketing Strategy and Media Buy 3. - Organisational Chart and Team Experience",
                    "minimum": "Insurance Limits Turnover for last 3 years",
                    "appliesTo": [
                        "supplier"
                    ]
                }
            ]
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 1
            }
        },
        "secondStage": {
            "successiveReduction": true,
            "invitationDate": "2024-05-30T00:00:00+01:00"
        },
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2024-05-15T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "endDate": "2024-12-13T23:59:59Z"
            }
        },
        "hasRecurrence": false
    },
    "parties": [
        {
            "id": "GB-FTS-109661",
            "name": "ScotRail Trains Limited",
            "identifier": {
                "legalName": "ScotRail Trains Limited"
            },
            "address": {
                "streetAddress": "Atrium Court",
                "locality": "Glasgow",
                "region": "UKM",
                "postalCode": "G2 6HQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "William Maclean",
                "telephone": "+44 7804976224",
                "email": "procurement@scotrail.co.uk",
                "url": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Sourcing/DocumentMain.aspx?ProjectId=270&DocumentId=271&ApplicationInstanceI"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.scotrail.co.uk/",
                "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA30589",
                "classifications": [
                    {
                        "id": "RAILWAY_SERVICES",
                        "scheme": "TED_CE_ACTIVITY",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-10727",
            "name": "Sheriff Court",
            "identifier": {
                "legalName": "Sheriff Court"
            },
            "address": {
                "locality": "Glasgow",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-112996",
            "name": "Republic of Media",
            "identifier": {
                "legalName": "Republic of Media"
            },
            "address": {
                "streetAddress": "2nd Floor South, Nova House, 3 Ponton Street",
                "locality": "Edinburgh",
                "region": "UK",
                "postalCode": "EH3 9QQ",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-109661",
        "name": "ScotRail Trains Limited"
    },
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    ],
    "language": "en",
    "awards": [
        {
            "id": "019385-2026-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-112996",
                    "name": "Republic of Media"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "019385-2026-1",
            "awardID": "019385-2026-1",
            "status": "active",
            "dateSigned": "2024-03-25T00:00:00Z"
        }
    ]
}