Award

Lead Digital Marketing Partner for Fundraising and Youth Marketing

THE PRINCE'S TRUST

This public procurement record has 2 releases in its history.

Award

03 Dec 2024 at 09:36

Tender

09 May 2024 at 14:33

Summary of the contracting process

The Prince's Trust has completed its procurement process for the "Lead Digital Marketing Partner for Fundraising and Youth Marketing" project, classified under Marketing Services (CPV 79342000). The procurement, with an estimated value of £2,750,000, covered campaign strategy and planning, creative development, media buying, channel integration, campaign delivery, and reporting. The contract was awarded to TMW Unlimited, with the agreement signed on 3 December 2024. This project focuses on the UK region, utilising a selective procurement method under a restricted procedure with the coordination of various industry partners and additional relevant tasks like annual strategic planning and digital campaign audits.

This tender provides significant opportunities for businesses specialising in digital marketing, advertising, and media services. Companies adept in integrated marketing strategies, digital campaigns, and media buying stand to benefit from this high-value contract. Businesses that can offer innovative and strategic digital marketing solutions while ensuring high quality and cost-efficiency (70% quality, 30% financials) are particularly well-suited to compete in such tenders. The long-term contract period of up to 60 months, including possible extensions, allows firms to establish a solid partnership with The Prince's Trust, supporting its fundraising and youth marketing initiatives and contributing to their business growth in the public sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Lead Digital Marketing Partner for Fundraising and Youth Marketing

Notice Description

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.

Lot Information

Lot 1

The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation. The agency will be our lead digital marketing partner for Fundraising and Youth Marketing, and will work alongside our brand agency partner, and other suppliers (e.g. designers and digital tools etc), where relevant. Additional tasks, where appropriate, may include: annual strategic planning against priorities, sharing best practice digital marketing and social media advice and guidance; delivering awareness digital campaigns to grow brand awareness and shift perceptions; conducting audits to improve our digital systems (e.g. email marketing and PPC); and supporting with Onboarding Design recommendations (e.g. website and email pilots).

Options: 60 month(s) from the commencement date, with 24 initial month(s) and option to extend 3x12 month(s)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04585e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038848-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£2,750,000 £1M-£10M
Lots Value
£2,750,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£2,276,544 £1M-£10M

Notice Dates

Publication Date
3 Dec 20241 years ago
Submission Deadline
10 Jun 2024Expired
Future Notice Date
Not specified
Award Date
3 Dec 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE PRINCE'S TRUST
Contact Name
Not specified
Contact Email
david.washbrook@princes-trust.org.uk
Contact Phone
+44 800842842

Buyer Location

Locality
LONDON
Postcode
EC2M 7LS
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
City of London
Electoral Ward
Bishopsgate
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

TMW

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-04585e-2024-12-03T09:36:04Z",
    "date": "2024-12-03T09:36:04Z",
    "ocid": "ocds-h6vhtk-04585e",
    "initiationType": "tender",
    "tender": {
        "id": "CA14070 -",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Lead Digital Marketing Partner for Fundraising and Youth Marketing",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation.",
        "value": {
            "amount": 2750000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The preferred supplier will cover campaign strategy and planning; creative development (where applicable); media buying; channel integration; campaign delivery and optimisation; reporting and evaluation. The agency will be our lead digital marketing partner for Fundraising and Youth Marketing, and will work alongside our brand agency partner, and other suppliers (e.g. designers and digital tools etc), where relevant. Additional tasks, where appropriate, may include: annual strategic planning against priorities, sharing best practice digital marketing and social media advice and guidance; delivering awareness digital campaigns to grow brand awareness and shift perceptions; conducting audits to improve our digital systems (e.g. email marketing and PPC); and supporting with Onboarding Design recommendations (e.g. website and email pilots).",
                "value": {
                    "amount": 2750000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1800
                },
                "hasRenewal": false,
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 99
                },
                "selectionCriteria": {
                    "description": "Pre-Qualifying bidders allows a shortlist of the best candidates to be taken to ITT"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "60 month(s) from the commencement date, with 24 initial month(s) and option to extend 3x12 month(s)"
                },
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "70.00%"
                        },
                        {
                            "name": "Financials",
                            "type": "cost",
                            "description": "30.00%"
                        }
                    ]
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UKI"
                    },
                    {
                        "region": "UK"
                    },
                    {
                        "region": "UKI"
                    }
                ],
                "deliveryLocation": {
                    "description": "UK"
                },
                "relatedLot": "1"
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://suppliers.multiquote.com",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2024-06-10T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-FTS-9844",
            "name": "The Prince's Trust",
            "identifier": {
                "legalName": "The Prince's Trust"
            },
            "address": {
                "streetAddress": "Prince's Trust House, 9 Eldon Street",
                "locality": "London",
                "region": "UKI",
                "postalCode": "EC2M 7LS",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 800842842",
                "email": "david.washbrook@princes-trust.org.uk",
                "url": "https://suppliers.multiquote.com"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.princes-trust.org.uk",
                "buyerProfile": "http://www.princes-trust.org.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-497",
            "name": "The High Court",
            "identifier": {
                "legalName": "The High Court"
            },
            "address": {
                "streetAddress": "Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "generaloffice@administrativecourtoffice.justice.gov.uk"
            },
            "roles": [
                "reviewBody",
                "mediationBody"
            ]
        },
        {
            "id": "GB-FTS-131777",
            "name": "TMW Unlimited",
            "identifier": {
                "legalName": "TMW Unlimited"
            },
            "address": {
                "streetAddress": "7-11 Lexington Street,",
                "locality": "London",
                "region": "UK",
                "postalCode": "W1F 9AF",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 7825720870",
                "email": "hfullerton@tmwunlimited.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.tmwunlimited.com",
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-9844",
        "name": "The Prince's Trust"
    },
    "language": "en",
    "awards": [
        {
            "id": "038848-2024-CA14070-1",
            "relatedLots": [
                "1"
            ],
            "title": "Lead Digital Marketing Partner for Fundraising and Youth Marketing",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-131777",
                    "name": "TMW Unlimited"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "038848-2024-CA14070-1",
            "awardID": "038848-2024-CA14070-1",
            "title": "Lead Digital Marketing Partner for Fundraising and Youth Marketing",
            "status": "active",
            "value": {
                "amount": 2276544,
                "currency": "GBP"
            },
            "dateSigned": "2024-12-03T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 4
            }
        ]
    }
}