Award

Creative Agency Services

THE UNIVERSITY OF CUMBRIA

This public procurement record has 4 releases in its history.

Award

05 Nov 2024 at 11:56

TenderUpdate

24 Jul 2024 at 08:50

TenderUpdate

23 Jul 2024 at 08:33

Tender

22 Jul 2024 at 13:41

Summary of the contracting process

The University of Cumbria has completed a public procurement process for "Creative Agency Services," classified under marketing management consultancy services (CPV: 79413000). This tender, identified as "25-01," was aimed at partnering with agencies to bring the university's brand to life across all its campuses in region UKD1 (North West). The procurement method used was an open procedure, and the contract, valued at £300,000, was awarded on 4th November 2024 to three suppliers: SMRS, Whistlejacket, and Shark Hartley Atkinson. The framework agreement spans three years, starting from 10th September 2024, with a potential one-year extension contingent on satisfactory performance.

This tender provides a significant opportunity for businesses specialising in marketing and creative services to collaborate with a prominent educational institution. Companies in the marketing management consultancy sector, particularly SMEs like the awarded firms, could benefit from such contracts by expanding their portfolios and gaining substantial experience in higher education branding. The focus on impactful creative interpretation aligns well with businesses skilled in innovative and strategic brand development, making them well-suited to compete in future similar tenders.

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Notice Title

Creative Agency Services

Notice Description

The aim of this tender is to secure a range of experienced contractors who can work in partnership with the University of Cumbria to bring our brand to life. The framework will consist of agencies who can successfully interpret our brand and develop new and existing creative. The targeted and impactful creative will be used to support key business objectives.

Lot Information

Lot 1

The aim of this tender is to secure a range of experienced contractors who can work in partnership with the University of Cumbria to bring our brand to life. The framework will consist of agencies who can successfully interpret our brand and develop new and existing creative. The targeted and impactful creative will be used to support key business objectives.

Renewal: 1 Year extension option subject to satisfactory contract performance

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-048359
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035775-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
£300,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£300,000 £100K-£500K

Notice Dates

Publication Date
5 Nov 20241 years ago
Submission Deadline
21 Aug 2024Expired
Future Notice Date
Not specified
Award Date
4 Nov 20241 years ago
Contract Period
9 Sep 2024 - 9 Sep 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF CUMBRIA
Contact Name
Not specified
Contact Email
procurementteam@cumbria.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
CARLISLE
Postcode
CA1 2HH
Post Town
Carlisle
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD1 Cumbria
Small Region (ITL 3)
TLD13 Cumberland
Delivery Location
TLD1 Cumbria

Local Authority
Cumberland
Electoral Ward
Castle
Westminster Constituency
Carlisle

Supplier Information

Number of Suppliers
3
Supplier Names

SHARK HARTLEY ATKINSON

SMRS

WHISTLEJACKET

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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