Tender

Marketing Engagement Platform

ORDNANCE SURVEY LTD

This public procurement record has 1 release in its history.

Tender

31 Jul 2024 at 16:43

Summary of the contracting process

Ordnance Survey Ltd (OS), Britain’s national mapping agency, is initiating an open tender for a Marketing Engagement Platform intended to enhance customer communication and engagement across multiple channels. The procurement, classified under software package and information systems (CPV code 48000000), aims to support OS's ambitious growth plans in E-Commerce and OS Maps. The process is currently in the tender stage, with the contract anticipated to start on 1 November 2024 and Phase 1 integration completed by 1 March 2025. Key deadlines include the tender period closing on 2 September 2024 at 12:00 PM. The contract value is set at GBP 500,000, with a potential total duration of five years (3+1+1).

This tender represents significant business growth opportunities, particularly for companies specialising in commercial off-the-shelf (COTS) marketing solutions, software development, and digital engagement tools. Firms capable of delivering sophisticated multi-channel communication platforms that can enhance user experiences and drive both sales and subscription upgrades within mobile applications and online stores are well-positioned to compete. By leveraging this opportunity, businesses can expand their market presence through collaboration with a well-established public corporation like Ordnance Survey Ltd, renowned for its role in geographic information services.

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Notice Title

Marketing Engagement Platform

Notice Description

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more.

Lot Information

Lot 1

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more.OS is seeking to procure a Commercial off-the-shelf (COTS) Marketing Engagement Platform to improve communication with customers via multiple channels (including email, in-app notifications, and push notifications). OS would like to utilise the solution to aid its ambitious growth plans for E-Commerce and OS Maps. The outputs will enable the creation of personalised marketing content to improve the user experience within the OS Maps app and within the store to facilitate an increase in volume of both shop sales and subscription upgrades.This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 November 2024, with Phase 1 integrations completed by 1 March 2025

Options: This contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken, the full length of the contract would be for five years. The contract start date is anticipated to be 1 November 2024, with Phase 1 integrations completed by 1 March 2025.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04868f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024047-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jul 20241 years ago
Submission Deadline
2 Sep 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY LTD
Additional Buyers

EUROPEAN UNION

Contact Name
Not specified
Contact Email
katy.shorrocks@os.uk
Contact Phone
Not specified

Buyer Location

Locality
SOUTHAMPTON
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLJ32 Southampton

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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