Notice Information
Notice Title
Communications Research Call off Contract
Notice Description
The intention is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns.
Lot Information
Public Polling
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
Identify barriers and levers to behaviour change among relevant audiences.
Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
Evaluate the impact of communications strategies a wide range of policy areas.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
Identify barriers and levers to behaviour change among relevant audiences.
Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
Evaluate the impact of communications strategies a wide range of policy areas.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
Identify barriers and levers to behaviour change among relevant audiences.
Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
Evaluate the impact of communications strategies a wide range of policy areas.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-049698
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/027684-2024
- Current Stage
- Planning
- All Stages
- Planning
Procurement Classification
- Notice Type
- Planning Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not specified
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79310000 - Market research services
Notice Value(s)
- Tender Value
- £1,500,000 £1M-£10M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 30 Aug 20241 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- 29 Aug 2024Expired
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Planned
- Lots Status
- Planned
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- DEFRA NETWORK ETENDERING PORTAL
- Contact Name
- Katie Thompson
- Contact Email
- katie.thompson@defra.gov.uk
- Contact Phone
- +44 00000000000
Buyer Location
- Locality
- LONDON
- Postcode
- SW1P 4DF
- Post Town
- South West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- Not specified
-
- Local Authority
- Westminster
- Electoral Ward
- St James's
- Westminster Constituency
- Cities of London and Westminster
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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