Award

Provision of a Road Transportable Mobile Engagement Capability

MINISTRY OF DEFENCE

This public procurement record has 2 releases in its history.

Award

04 Dec 2024 at 11:34

Tender

05 Sep 2024 at 13:52

Summary of the contracting process

The Ministry of Defence has completed the procurement of a contract for the "Provision of a Road Transportable Mobile Engagement Capability," targeting the advertising and marketing services industry. Located in Andover, UK, this procurement is aimed at enhancing engagement and recruiting efforts by incorporating advanced esports gaming capabilities and interactive digital displays. The procurement process followed an open procedure, and the contract was awarded to Fragers Ltd, a UK-based SME, on 28th November 2024. The main contract, valued at GBP 863,500, will facilitate the Army's interaction with their main target audience (14-30-year-olds) at national and regional events.

This tender presents significant opportunities for businesses specialising in mobile engagement solutions, virtual engagement technology, and event promotion services. Companies with expertise in esports, virtual reality, and interactive digital displays are well-suited to compete in similar procurement opportunities. The contract includes options for extension, allowing businesses to foster long-term collaborations with the Ministry of Defence. Moreover, the requirement for technical support personnel and the provision for partial deployment of the mobile capability highlight additional service-based business growth potential.

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Notice Title

Provision of a Road Transportable Mobile Engagement Capability

Notice Description

A road transportable mobile engagement capability that can ATTRACT and INTERACT with the Army's UK main target audience (14-30-year-olds) for engagement and recruiting, incorporating Esports gaming capability and interactive digital displays (such as VR and touch screens).

Lot Information

Lot 1

This is a contract for a large standout mobile engagement capability that is equipped with high end tech that allows strong engagement interaction with the capability to fully utilise virtual engagement. In addition, a stripped-down package, that can be transported by a van, either to be available concurrently or when the main capability is unsuitable for an event.

Options: 2 extension options of 1 year each.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-049864
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039031-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

92 - Recreational, cultural and sporting services


CPV Codes

79340000 - Advertising and marketing services

92621000 - Sports-event promotion services

Notice Value(s)

Tender Value
£883,462 £500K-£1M
Lots Value
£883,462 £500K-£1M
Awards Value
Not specified
Contracts Value
£863,500 £500K-£1M

Notice Dates

Publication Date
4 Dec 20241 years ago
Submission Deadline
18 Oct 2024Expired
Future Notice Date
Not specified
Award Date
28 Nov 20241 years ago
Contract Period
1 Jan 2025 - 31 Dec 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Not specified
Contact Email
lucy.matthews153@mod.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
ANDOVER
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
Not specified

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

FRAGERS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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