Notice Information
Notice Title
Marketing & Branding Research
Notice Description
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the "Nothing Beats Being There" (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG's eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete
Lot Information
Lot 1
RDG is seeking a supplier to deliver a comprehensive consumer research programme to evaluate the performance of national marketing campaigns, Railcard promotions, and the National Rail brand. The research will focus on tracking and measuring key metrics related to awareness, campaign impact, and creative effectiveness across a variety of platforms and formats. Indication of Needs and Requirements: 1. Continuous Campaign Tracking 2. Railcard Campaign Evaluation 3. Creative Pre-Testing and Post-Campaign Analysis 4. Brand and Product Tracking 5. Data Collection and Reporting: 6. Collaboration and Flexibility:
Renewal: The option to extend will be for up to a further 2 years as increments of no less than 12 months
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-049ca0
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/030188-2024
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Negotiated procedure with prior call for competition
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
73 - Research and development services and related consultancy services
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
73110000 - Research services
79300000 - Market and economic research; polling and statistics
79310000 - Market research services
79342000 - Marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 20 Sep 20241 years ago
- Submission Deadline
- 4 Oct 2024Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- RAIL DELIVERY GROUP
- Contact Name
- Tosin Sanusi
- Contact Email
- tosin.sanusi@raildeliverygroup.com
- Contact Phone
- Not specified
Buyer Location
- Locality
- LONDON
- Postcode
- EC4V 3DS
- Post Town
- Central London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- Not specified
-
- Local Authority
- City of London
- Electoral Ward
- Castle Baynard
- Westminster Constituency
- Cities of London and Westminster
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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