Award

Advertising and Media Buying Partner

THE UNIVERSITY OF CHICHESTER

This public procurement record has 2 releases in its history.

Award

20 Mar 2025 at 09:24

Tender

30 Sep 2024 at 10:29

Summary of the contracting process

The University of Chichester is looking for a dynamic and experienced agency to be its Advertising and Media Buying Partner, focusing on advertising and marketing services within the education sector. This procurement process, managed through a restricted procedure, is currently in the tender stage, with a submission deadline of 30th October 2024. The contract, valued at £1,000,000, is set to commence on 1st March 2025 and spans a duration of three years, with a possible 12-month break clause. Located in Chichester, United Kingdom, this opportunity aims to enhance the University’s marketing campaigns and increase student recruitment and brand awareness.

This tender represents a significant opportunity for agencies specialising in advertising, media buying, and campaign management, particularly those with strong ties to higher education institutions and platforms such as Google and Meta. Businesses with robust experience in running diverse and multi-channel marketing campaigns and those skilled in data-driven strategies will find this contract especially relevant. The successful agency will work closely with the University's marketing team to deliver and optimise advertising efforts, offering substantial growth opportunities through the development of innovative and effective marketing strategies aimed at enhancing the University’s appeal and visibility.

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Notice Title

Advertising and Media Buying Partner

Notice Description

The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies. We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta. Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.

Lot Information

Lot 1

The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies. We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta. Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04a412
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010302-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,000,000 £1M-£10M

Notice Dates

Publication Date
20 Mar 202511 months ago
Submission Deadline
30 Oct 2024Expired
Future Notice Date
Not specified
Award Date
12 Mar 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF CHICHESTER
Contact Name
Not specified
Contact Email
tenders@chi.ac.uk
Contact Phone
+44 1243816000

Buyer Location

Locality
CHICHESTER
Postcode
PO19 6PE
Post Town
Portsmouth
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ27 West Sussex (South West)
Delivery Location
TLJ27 West Sussex (South West)

Local Authority
Chichester
Electoral Ward
Chichester North
Westminster Constituency
Chichester

Supplier Information

Number of Suppliers
1
Supplier Name

HUNTERLODGE GROUP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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