Award

PR and Event agency in the food sector (Paris region)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 3 releases in its history.

Award

04 Mar 2025 at 09:36

TenderUpdate

11 Dec 2024 at 12:57

Tender

07 Nov 2024 at 09:50

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has concluded a competitive procurement process for a Public Relations and Event agency focusing on the food sector in the Paris region. This procurement, under the category of services with the classification code 79416000 for Public Relations services, saw the final contract awarded on 25th February 2025. The awarded project entails organising key events such as Top Pros, Vintage beef/lamb events, and Escoffier for Chefs and Colmar Frais for food service, along with supporting smaller events. AHDB emphasizes communication opportunities with major trade magazines and newspapers, aiming primarily at promoting British beef and lamb in France. This open procedure lasted from its inception on 7th November 2024 until the tender closure on 10th January 2025, with the award period starting shortly thereafter.

This tender presents significant opportunities for business growth, particularly for agencies skilled in public relations and event management within the food sector. Companies with expertise in crafting press kits, articles, and advertisements, and in efficiently managing both large-scale and smaller events, will find this engagement particularly advantageous. The requirement to interact with major trade publications and culinary influencers makes this tender especially suited for businesses familiar with the French market and able to provide communications support in French. Such enterprises will benefit from the multi-year nature of this contract, backed by the possibility of annual renewals, allowing for extended partnership and sustained growth through consistent visibility and engagement in the Paris region.

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Notice Title

PR and Event agency in the food sector (Paris region)

Notice Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.<br/><br/>The agency will be responsible for assisting AHDB in the organisation of 3 main events:<br/><br/>* Top Pros (for Head butchers)<br/>* Vintage beef/lamb events <br/>* Escoffier for Chefs and Colmar Frais for food service<br/>* Also support for some smaller events will be required on top of the above three categories<br/><br/>The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.

Lot Information

Lot 1

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.

The agency will be responsible for assisting AHDB in the organisation of 3 main events:

* Top Pros (for Head butchers)
* Vintage beef/lamb events
* Escoffier for Chefs and Colmar Frais for food service
* Also support for some smaller events will be required on top of the above three categories

The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.
The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:

* Head butchers
* Wholesalers
* Buyers
* Chefs
* Food service

This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.

Renewal: Yearly renewals if required

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04b487
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007750-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£733,333 £500K-£1M
Lots Value
£7,333,333 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Mar 202511 months ago
Submission Deadline
10 Jan 2025Expired
Future Notice Date
Not specified
Award Date
25 Feb 202512 months ago
Contract Period
31 Mar 2025 - 31 Mar 2029 4-5 years
Recurrence
Yearly extension options available

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Additional Buyers

AHDB (DEFRA NETWORK ETENDERING PORTAL)

Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

AUGUSTE AND LOUISE

Open Contracting Data Standard (OCDS)

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