PR and Event agency in the food sector (Paris region)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

There are 3 contracts in this contracting process.

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) has concluded a competitive procurement process for a Public Relations and Event agency focusing on the food sector in the Paris region. This procurement, under the category of services with the classification code 79416000 for Public Relations services, saw the final contract awarded on 25th February 2025. The awarded project entails organising key events such as Top Pros, Vintage beef/lamb events, and Escoffier for Chefs and Colmar Frais for food service, along with supporting smaller events. AHDB emphasizes communication opportunities with major trade magazines and newspapers, aiming primarily at promoting British beef and lamb in France. This open procedure lasted from its inception on 7th November 2024 until the tender closure on 10th January 2025, with the award period starting shortly thereafter.

This tender presents significant opportunities for business growth, particularly for agencies skilled in public relations and event management within the food sector. Companies with expertise in crafting press kits, articles, and advertisements, and in efficiently managing both large-scale and smaller events, will find this engagement particularly advantageous. The requirement to interact with major trade publications and culinary influencers makes this tender especially suited for businesses familiar with the French market and able to provide communications support in French. Such enterprises will benefit from the multi-year nature of this contract, backed by the possibility of annual renewals, allowing for extended partnership and sustained growth through consistent visibility and engagement in the Paris region.

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Award, Contract

PR and Event agency in the food sector (Paris region)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contract Timeline

Publication Date

4th March 2025 09:36:30 AM
Contract Summary

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.

The agency will be responsible for assisting AHDB in the organisation of 3 main events:

• Top Pros (for Head butchers)
• Vintage beef/lamb events
• Escoffier for Chefs and Colmar Frais for food service
• Also support for some smaller events will be required on top of the above three categories

The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.
Contract Details

Open Contracting ID

ocds-h6vhtk-04b487

Publication Source

Find a Tender Service

Procurement Stage

Award, Contract

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79416000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Buyer Name

Sarah Waters

Buyer Email

procurement@ahdb.org.uk

Buyer Phone

Buyer Address

Middlemarch Business Park

Coventry

CV3 4SU

United Kingdom
Awarded Supplier(s)

Supplier Name(s)

AUGUSTE AND LOUISE

View contract on Find a Tender Service

TenderUpdate

PR and Event agency requirement in the food sector (Paris region) for AHDB

AHDB (DEFRA NETWORK ETENDERING PORTAL

Contract Timeline

Publication Date

11th December 2024 12:57:53 PM
Contract Summary

AHDB intend to procure a Contract to a successful Supplier for the provision of a PR and Event Agency in the food sector (Paris region).
required from the successful supplier mainly for the events below:
Top Pros – occurs once a year in October, with the aim at inviting head butchers from supermarkets, who sell St George lamb and organise in-store activities/activations.
Escoffier – an exclusive culinary event organised by the Disciples Escoffier International. Example of tasks would be drafting and creating press kits and press releases, drafting and creating invitations, distribution and follow-up/confirmation, establishing press files and identifying influencers etc.
Submission are to be in French and it is preferable for the supplier/agency to be located in Paris, France
Contract Details

Open Contracting ID

ocds-h6vhtk-04b487

Publication Source

Find a Tender Service

Procurement Stage

TenderUpdate

Procurement Method

N/A

Procurement Method Details

N/A

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79416000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

AHDB (DEFRA NETWORK ETENDERING PORTAL

Buyer Name

Sarah Waters

Buyer Email

procurement@ahdb.org.uk

Buyer Phone

Buyer Address

Middlemarch Business Park

Coventry

CV3 4SU

United Kingdom

View contract on Find a Tender Service

Tender

PR and Event agency requirement in the food sector (Paris region) for AHDB

AHDB (DEFRA NETWORK ETENDERING PORTAL

Contract Timeline

Publication Date

7th November 2024 09:50:12 AM

Tender Deadline

10th January 2025 12:00:00 PM Expired
Contract Summary

AHDB intend to procure a Contract to a successful Supplier for the provision of a PR and Event Agency in the food sector (Paris region).
required from the successful supplier mainly for the events below:
Top Pros – occurs once a year in October, with the aim at inviting head butchers from supermarkets, who sell St George lamb and organise in-store activities/activations.
Escoffier – an exclusive culinary event organised by the Disciples Escoffier International. Example of tasks would be drafting and creating press kits and press releases, drafting and creating invitations, distribution and follow-up/confirmation, establishing press files and identifying influencers etc.
Contract Details

Open Contracting ID

ocds-h6vhtk-04b487

Publication Source

Find a Tender Service

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79416000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

AHDB (DEFRA NETWORK ETENDERING PORTAL

Buyer Name

Sarah Waters

Buyer Email

procurement@ahdb.org.uk

Buyer Phone

Buyer Address

Middlemarch Business Park

Coventry

CV3 4SU

United Kingdom

View contract on Find a Tender Service

PR and Event agency in the food sector (Paris region)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)

PR and Event agency requirement in the food sector (Paris region) for AHDB

AHDB (DEFRA NETWORK ETENDERING PORTAL

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

PR and Event agency requirement in the food sector (Paris region) for AHDB

AHDB (DEFRA NETWORK ETENDERING PORTAL

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority