Tender

OU Brand Tracking/RES/PRO/2024

THE OPEN UNIVERSITY

This public procurement record has 1 release in its history.

Tender

04 Dec 2024 at 17:08

Summary of the contracting process

The Open University is inviting tenders for the provision of brand tracking services, specifically to measure awareness and perceptions of its own and competitor brands, as well as to evaluate campaign success among potential students across the UK. The contract also includes tracking services among current students, alumni, and employers. This procurement process, categorised under market research services, falls under the 'services' industry. The tender process is currently active, with submissions due by 9th January 2025. The contract is set to commence for a period of three years, with an optional one-year extension. The procurement method being used is selective, adhering to a restricted procedure as per the Public Contract Regulations 2015.

This tender offers significant opportunities for businesses involved in market research services to collaborate with a prestigious educational institution. The initial stage requires potential bidders to complete a Standard Supplier Selection Questionnaire, with the top five bidders proceeding to the tender stage. The contract value of £904,000 over three to four years indicates a substantial commitment to brand tracking activities. This opportunity is ideal for businesses with expertise in brand analysis, educational market research, and campaign evaluation, providing them with a stable and high-profile project that can contribute to their growth and industry presence.

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Notice Title

OU Brand Tracking/RES/PRO/2024

Notice Description

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.

Lot Information

Lot 1

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage.The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total.Further details are contained in the procurement documents, via the URL link detailed in this notice.

Renewal: The contract is for an initial period of 3 years and may be extended by the OU for a further 12 months (1 year) at its discretion.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04c252
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039130-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£904,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Dec 20241 years ago
Submission Deadline
9 Jan 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE OPEN UNIVERSITY
Contact Name
Not specified
Contact Email
finance-tenders@open.ac.uk
Contact Phone
+44 1908274066

Buyer Location

Locality
MILTON KEYNES
Postcode
MK7 6BP
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
TLJ12 Milton Keynes

Local Authority
Milton Keynes
Electoral Ward
Monkston
Westminster Constituency
Milton Keynes Central

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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