Planning

Strategic Planning and Media Buying - Full Agency Service

BIRMINGHAM CITY UNIVERSITY

This public procurement record has 1 release in its history.

Planning

06 Dec 2024 at 12:05

Summary of the contracting process

Birmingham City University is entering the planning stage for a procurement process titled "Strategic Planning and Media Buying - Full Agency Service." This tender falls under the advertising and marketing services industry category, with a specific focus on media buying services across various channels and platforms such as TV, VoD, Cinema, Radio, Online, Social Media, and Education Channels. The procurement is located in Birmingham, within the UKG31 region, and carries an estimated value of £7,000,000. Interested parties should note the future notice date of 10th February 2025 for further information and deadlines.

This tender presents significant opportunities for businesses that specialise in comprehensive strategic planning and media buying services. Companies with expertise in multi-platform advertising campaigns, including both digital and traditional media, will find this an attractive contract to pursue. The broad scope of the contract, encompassing a variety of advertising platforms and channels, is ideal for agencies capable of delivering high-impact marketing strategies across diverse audiences, thus expanding their portfolio and enhancing their market presence through collaboration with a reputable educational institution like Birmingham City University.

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Notice Title

Strategic Planning and Media Buying - Full Agency Service

Notice Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

Lot Information

Lot 1

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Additional information: To register your expression of interest please submit your response using the University's e-tendering portal, Delta: https://www.delta-escourcing.com/delta - project access code: WTKK3Z243N

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04c2f6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039412-2024
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£7,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Dec 20241 years ago
Submission Deadline
Not specified
Future Notice Date
10 Feb 2025Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY UNIVERSITY
Contact Name
Claire Donnelly
Contact Email
claire.donnelly@bcu.ac.uk
Contact Phone
+44 1213317677

Buyer Location

Locality
BIRMIGNHAM
Postcode
B5 5JU
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG31 Birmingham

Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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