Tender

Strategic Planning and Media Buying - Full Agency Service

BIRMINGHAM CITY UNIVERSITY

This public procurement record has 1 release in its history.

TenderUpdate

11 Dec 2024 at 16:05

Summary of the contracting process

Birmingham City University is seeking a comprehensive strategic planning and media buying agency to manage all its marketing campaigns. The project, titled "Strategic Planning and Media Buying - Full Agency Service," falls under the advertising and marketing services industry category. The procurement process is currently in the tender stage, with the latest update noted on 11th December 2024. The procurement method follows the legal framework established by CELEX 32014L0024. The services required include strategic planning, management, and reporting of campaigns across various channels such as TV, radio, online platforms, and social media. The location for this project is Birmingham, UK, with the university's address at University House, 15 Bartholomew Row, Birmingham, B5 5JU.

This tender provides a significant opportunity for businesses specializing in advertising and marketing services, particularly those experienced with multi-channel media buying and strategic planning. Companies with expertise in digital marketing, including SEM, programmatic advertising, and social media campaigns, as well as traditional media channels, would be well-suited to compete. The successful bidder will collaborate closely with Birmingham City University to enhance its marketing efforts across various platforms, offering an avenue for substantial business growth and the expansion of their service portfolio in the education sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Strategic Planning and Media Buying - Full Agency Service

Notice Description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04c742
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039980-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Dec 20241 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY UNIVERSITY
Contact Name
Claire Donnelly
Contact Email
claire.donnelly@bcu.ac.uk
Contact Phone
+44 1213317677

Buyer Location

Locality
BIRMINGHAM
Postcode
B5 5JU
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-04c742-2024-12-11T16:05:11Z",
    "date": "2024-12-11T16:05:11Z",
    "ocid": "ocds-h6vhtk-04c742",
    "initiationType": "tender",
    "tender": {
        "id": "PS 114",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Strategic Planning and Media Buying - Full Agency Service",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).",
        "amendments": [
            {
                "id": "1",
                "unstructuredChanges": [
                    {
                        "oldValue": {
                            "text": "Birmignham"
                        },
                        "newValue": {
                            "text": "Birmingham"
                        },
                        "where": {
                            "section": "I.1",
                            "label": "Title"
                        }
                    }
                ],
                "description": "Birmingham also needs to be changed in the link : For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./WTKK3Z243N To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/WTKK3Z243N GO Reference: GO-20241211-PRO-28853083"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-25784",
            "name": "Birmingham City University",
            "identifier": {
                "legalName": "Birmingham City University"
            },
            "address": {
                "streetAddress": "University House, 15 Bartholomew Row",
                "locality": "Birmingham",
                "region": "UKG31",
                "postalCode": "B5 5JU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Claire Donnelly",
                "telephone": "+44 1213317677",
                "email": "claire.donnelly@bcu.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.delta-escourcing.com/delta",
                "buyerProfile": "https://www.bcu.ac.uk"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-25784",
        "name": "Birmingham City University"
    },
    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:114840-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}