Tender

Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)

ARRIVA UK TRAINS LIMITED

This public procurement record has 1 release in its history.

Tender

17 Dec 2024 at 10:17

Summary of the contracting process

ARRIVA UK TRAINS LIMITED is seeking a dynamic full-service marketing agency to provide marketing services for CrossCountry and Chiltern Railway companies. This tender, tagged as active and classified under marketing services (CPV 79342000), calls for creative development, media planning and buying, social media management, research, and marketing strategies. The procurement method is selective through a negotiated procedure with a prior call for competition, and interested agencies must submit their notes of interest by email to Tom Baker at bakertom@arriva.co.uk by 17 January 2025. The contract duration is set to 720 days, with potential for renewal details provided in the main tender document. The tender targets specific UK regions, including UKF1, UKG3, UKH, and UKJ1, requiring the agency to have offices in these locations to understand local route challenges.

This tender offers significant opportunities for a marketing agency with comprehensive capabilities and a strategic approach to support business growth for CrossCountry and Chiltern. Businesses that excel in innovative concepts, budget efficiencies, and a proven track record of driving brand growth are well-suited for this opportunity. Agencies must also demonstrate professionalism, agility in responding to market changes, and effective collaboration with internal teams, elevating brand presence and supporting long-term objectives. This procurement process presents an ideal growth platform for marketing companies that can bring substantial value through creative and strategic alignment with ARRIVA UK TRAINS LIMITED's objectives.

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Notice Title

Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)

Notice Description

Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

Lot Information

CrossCountry Only

CrossCountry are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must: * Bring innovative concepts and focus on budget efficiencies for maximum impact. * Continued media booking as well as innovative ideation for the purchasing funnel. * Have a proven track record in driving brand growth and marketing success. * Collaborate seamlessly with our teams to add measurable value. * Understand our unique business challenges and demonstrate professionalism and attention to detail. * Be agile in responding to evolving market conditions. * Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment. * Have an understanding of internal communications and support for our internal comms department for deployment of items * Have offices local to the operating routes for understanding local route and challenges We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

Renewal: Details of this will be shared in the main tender document.

Chiltern Only

Chiltern are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must: * Bring innovative concepts and focus on budget efficiencies for maximum impact. * Continued media booking as well as innovative ideation for the purchasing funnel. * Have a proven track record in driving brand growth and marketing success. * Collaborate seamlessly with our teams to add measurable value. * Understand our unique business challenges and demonstrate professionalism and attention to detail. * Be agile in responding to evolving market conditions. * Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment. * Have an understanding of internal communications and support for our internal comms department for deployment of items * Have offices local to the operating routes for understanding local route and challenges We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

Renewal: Details of this will be shared in the main tender document.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04c89d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040551-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Dec 20241 years ago
Submission Deadline
17 Jan 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ARRIVA UK TRAINS LIMITED
Contact Name
Tom Baker
Contact Email
bakertom@arriva.co.uk
Contact Phone
Not specified

Buyer Location

Locality
SUNDERLAND
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLF1 Derbyshire and Nottinghamshire, TLG3 West Midlands, TLH East (England), TLJ1 Berkshire, Buckinghamshire and Oxfordshire

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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