Award

Supply of Salesforce Marketing Cloud Licenses

OPEN UNIVERSITY(THE)

This public procurement record has 2 releases in its history.

Award

30 Jan 2025 at 10:20

Award

20 Dec 2024 at 15:49

Summary of the contracting process

The Open University (OU) has awarded a contract to Salesforce UK Limited for the ongoing supply of Salesforce Marketing Cloud Licenses. This procurement falls under the category of sales or marketing software packages and is essential for the university's current marketing programme. The contract is located in Milton Keynes and is set to last for three years with a possible extension for an additional three years, totalling a potential six-year period. The total contract value, including all extension options, is approximately £2,000,000. The procurement stage is complete, and the contract was officially signed on 17 December 2024. The procurement method was a limited competitive procedure without prior publication, due to the proprietary nature of the product required.

This tender presents opportunities for businesses involved in the supply and support of specialist software, particularly those that can provide bespoke solutions tied to marketing operations. Companies that have expertise in large-scale software deployments or those that are partners and resellers of Salesforce products could find this type of tender beneficial for growth. The transition from a reseller model to direct engagement with Salesforce signifies OU's strategy to optimise their procurement costs, potentially opening collaboration opportunities for specialist consultants and integrators in the field of educational technology.

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Notice Title

Supply of Salesforce Marketing Cloud Licenses

Notice Description

The Open University is procuring specialist software licenses from a third-party provider.

Lot Information

Lot 1

This procurement is for the on-going supply of licenses for the Salesforce Marketing Cloud solution which is embedded into OU systems and process and it currently heavily used in our current marketing programme. The licenses are to be renewed for a period of 3 years with an additional 3 years extension option (total 6 years), for c. PS275,000 per annum for the first three years, and up to a total contract value of PS2,000,000 (inc VAT) including all extension options. The OU's strategy is to move away from the reseller model and go direct to Salesforce to deliver savings.

Options: Option to extend for an additional 3 years beyond the initial 3 year period, giving a potential total value of the contract up to a maximum of PS2.000,000 after all extension options.

Procurement Information

The procurement falls outside the scope of application of the regulations Explanation: (32) Negotiated without a prior publication (b) The works, supplies or services can be provided only by a particular economic operator for the following reason: (ii) Proprietary items available from only owner of intellectual property rights; copyrights or distribution rights.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04cc4c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003057-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48481000 - Sales or marketing software package

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,000,000 £1M-£10M

Notice Dates

Publication Date
30 Jan 20251 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Dec 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
OPEN UNIVERSITY(THE)
Contact Name
Procurement Team
Contact Email
fbs-procurement@open.ac.uk
Contact Phone
+44 1908655814

Buyer Location

Locality
MILTON KEYNES
Postcode
MK7 6AA
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
TLJ12 Milton Keynes

Local Authority
Milton Keynes
Electoral Ward
Monkston
Westminster Constituency
Milton Keynes Central

Supplier Information

Number of Suppliers
1
Supplier Name

SALESFORCE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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