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Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 2 releases in its history.

Award

21 Mar 2025 at 12:43

Award Notice
Tender

07 Jan 2025 at 10:39

Tender Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB), based in Coventry, UK, has recently concluded a procurement process for representation work in Germany and Austria, primarily focusing on marketing British lamb, beef, and pork. The tender, classified under marketing services, followed an open procedure and has been awarded to AllPro Management Company s. r. o. The procurement process, which started with a tender publication, went through various stages including tender submission until the final contract award on 11 March 2025. This contract, valued at EUR 435,000, aims to enhance market presence and recognition of British agricultural products in the specified regions.

This tender presents a significant opportunity for businesses specialising in international marketing, particularly those with expertise in the food and agriculture sectors. The awarded contract highlights the importance of strategic marketing and the need for representatives fluent in both German and English. Businesses with strong connections in Germany and Austria, an understanding of local market dynamics, and the ability to develop effective marketing strategies would have been well-suited to compete. Such contracts not only offer substantial market exposure but also provide a platform for long-term business growth through international partnerships and market expansion initiatives.

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Notice Information

Notice Title

Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)

Notice Description

AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.<br/><br/>The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Lot Information

Lot 1

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.

The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Renewal: 1 year initial contract with 1+1 options to extend

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04cdc3
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010668-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£435,000 £100K-£500K
Lots Value
£435,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£435,000 £100K-£500K

Notice Dates

Publication Date
21 Mar 20251 years ago
Submission Deadline
14 Feb 2025Expired
Future Notice Date
Not specified
Award Date
11 Mar 20251 years ago
Contract Period
26 Apr 2025 - 25 Apr 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Additional Buyers

AHDB (Defra Network eTendering Portal)

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

AllPro Management Company s. r. o.

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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