BTA2115 Digital Asset Management System

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

There is 1 contract in this contracting process.

Summary of the contracting process

The British Tourism Authority (BTA), trading as VisitBritain/VisitEngland, has initiated an open tender process for the procurement of a Digital Asset Management System (BTA2115), classified under IT software packages (CPV code: 48517000). The contract, valued at £532,000, aims to support their digital transformation programme and ensure high-quality marketing assets for BTA staff and partners. The procurement stage is currently active with the tender opening on 31st January 2025, and the submission deadline closing on 3rd March 2025. The contract period is set to commence on 1st May 2025 and conclude on 30th April 2030, with no options for renewal. This opportunity is located in Birmingham, West Midlands (UKG31).

This tender presents significant opportunities for businesses specializing in IT software development, especially those with experience in digital transformation projects and asset management systems. Companies with a strong track record of delivering scalable global content management solutions and a commitment to quality can leverage this to enhance their portfolio and grow their market presence. The BTA's requirement for a single source of truth for compliant, high-quality assets indicative of a need for reliable and robust solutions, favouring businesses capable of responding to high standards and global operational needs.

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Tender

BTA2115 Digital Asset Management System

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

Contract Timeline

Publication Date

31st January 2025 11:56:59 AM

Tender Deadline

3rd March 2025 12:00:00 PM 12 days remaining
Contract Summary

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.
Contract Details

Open Contracting ID

ocds-h6vhtk-04da80

Publication Source

Find a Tender Service

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Goods

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

48517000

CPV Division(s)

48 - Software package and information systems
Awarding Authority

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

Buyer Name

Procurement Team

Buyer Email

procurement@visitbritain.com

Buyer Phone

Buyer Address

Victoria Square House, Victoria Square

Birmingham

B2 4AJ

United Kingdom

View contract on Find a Tender Service

BTA2115 Digital Asset Management System

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority