Tender

BTA2115 Digital Asset Management System

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Tender

31 Jan 2025 at 11:56

Summary of the contracting process

The British Tourism Authority (BTA), trading as VisitBritain/VisitEngland, has initiated an open tender process for the procurement of a Digital Asset Management System (BTA2115), classified under IT software packages (CPV code: 48517000). The contract, valued at £532,000, aims to support their digital transformation programme and ensure high-quality marketing assets for BTA staff and partners. The procurement stage is currently active with the tender opening on 31st January 2025, and the submission deadline closing on 3rd March 2025. The contract period is set to commence on 1st May 2025 and conclude on 30th April 2030, with no options for renewal. This opportunity is located in Birmingham, West Midlands (UKG31).

This tender presents significant opportunities for businesses specializing in IT software development, especially those with experience in digital transformation projects and asset management systems. Companies with a strong track record of delivering scalable global content management solutions and a commitment to quality can leverage this to enhance their portfolio and grow their market presence. The BTA's requirement for a single source of truth for compliant, high-quality assets indicative of a need for reliable and robust solutions, favouring businesses capable of responding to high standards and global operational needs.

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Notice Title

BTA2115 Digital Asset Management System

Notice Description

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Lot Information

Lot 1

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04da80
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003253-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48517000 - IT software package

Notice Value(s)

Tender Value
£532,000 £500K-£1M
Lots Value
£532,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20251 years ago
Submission Deadline
3 Mar 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Apr 2025 - 30 Apr 2030 Over 5 years
Recurrence
Approximately 6 months before the end of the then current contract.

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Procurement Team
Contact Email
procurement@visitbritain.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG31 Birmingham

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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