Award

Customer Relationship Management System

ACTIVATE LEARNING

This public procurement record has 2 releases in its history.

Award

15 Dec 2025 at 16:54

Tender

03 Feb 2025 at 10:48

Summary of the contracting process

Activate Learning, a public body based in Oxford, United Kingdom, completed a selective procurement process for the provision and implementation of a Customer Relationship Management (CRM) System. The tender, initially active with a submission deadline on 6th March 2025, focused on software under the CPV category of Customer Relation Management software package. The contract was awarded to Ribbonfish Limited on 15th December 2025, following the restricted procedure. The CRM system aims to enhance operational efficiency, increase commercial revenue, and improve stakeholder engagement, integrating seamlessly with existing systems. The contract value is £803,724, with an active status and is set for a 60-month term, including options for extension.

The procurement process offers substantial opportunities for firms specialising in CRM solutions, particularly those adept at supporting sales, case management, and marketing activities within educational institutions. The service delivery across the UK gives businesses a chance to engage with a prominent educational institution like Activate Learning, enhancing their market presence. Companies with a strong focus on quality and competitive pricing are well-suited to compete in such tenders due to the award criteria prioritising 80% quality and 20% price. As the system requires integration with existing platforms, businesses specialising in data management and software integration could significantly benefit from such contracts, facilitating substantial business growth. Ribbonfish Limited, distinguished by its robust expertise in CRM solutions, exemplifies a suitable contender for such procurements.

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How relevant is this notice?

Notice Title

Customer Relationship Management System

Notice Description

The provision, implementation and ongoing support of a CRM System.

Lot Information

Lot 1

Activate Learning is seeking to implement a modern Customer Relationship Management (CRM) solution to support its operational needs and drive growth. The CRM will focus on increasing commercial revenue, improving efficiency, and enhancing engagement with key stakeholders. The system will support sales, case management and marketing activities. It must integrate with existing system to provide a unified platform for managing data and workflows.

Options: 60 month(s) from the commencement date, with 36 initial month(s) and option to extend 1x24 month(s)

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04daf0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083058-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48445000 - Customer Relation Management software package

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£803,724 £500K-£1M

Notice Dates

Publication Date
15 Dec 20254 months ago
Submission Deadline
6 Mar 2025Expired
Future Notice Date
Not specified
Award Date
15 Dec 20254 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ACTIVATE LEARNING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
OXFORD
Postcode
OX1 1SA
Post Town
Oxford
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
Not specified

Local Authority
Oxford
Electoral Ward
Osney & St Thomas
Westminster Constituency
Oxford West and Abingdon

Supplier Information

Number of Suppliers
1
Supplier Name

RIBBONFISH

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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