Award

Provision of Industry TV Audience Viewing Data

OFCOM

This public procurement record has 1 release in its history.

Award

11 Feb 2025 at 15:48

Summary of the contracting process

The public procurement contract, awarded by OFCOM, pertains to the "Provision of Industry TV Audience Viewing Data" under the CPV classification code 73110000, which falls within the research services industry category. The contract involves the detailed programme level and overall channel data across four screens: TV, smartphone, PC, and tablet. OFCOM, located in London, UK, utilised a selective procurement method under a restricted procedure. Notably, the procurement process was accelerated to meet regulatory requirements posed by Ofcom and recent media legislation. The contract was officially signed on 16th January 2025, with a value of £1,187,082 GBP, and has now reached the award stage with Barb Audiences Limited as the supplier.

This tender presents significant opportunities for businesses specialising in data analytics, particularly those with expertise in media and audience measurement. Companies that can provide comprehensive and detailed analysis of multimedia viewing habits, including subscription VOD services and video-sharing platforms, stand to benefit greatly. The contract highlights the demand for sophisticated data services to support regulatory functions, positioning providers in the research services sector to showcase their capabilities and foster business growth through valuable public sector partnerships. Small and medium-sized enterprises (SMEs), like Barb Audiences Limited, are especially well-placed to compete and succeed in this market.

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Notice Title

Provision of Industry TV Audience Viewing Data

Notice Description

This contract award notice is for the provision of industry TV audience viewing data.

Lot Information

Lot 1

The data is both at a detailed programme level and also at overall channel and platform level. Data available across four screens (TV, smartphone, PC, tablet). The service includes programme level analysis of subscription VOD services and some overview information on video sharing platform use.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04ddd4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/004599-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,187,082 £1M-£10M

Notice Dates

Publication Date
11 Feb 20251 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Jan 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Not specified
Contact Email
procurementnotice@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

BARB AUDIENCES

Open Contracting Data Standard (OCDS)

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