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Copywriting Support for Course Pages

University of Kent

This public procurement record has 3 releases in its history.

Award

08 May 2025 at 17:11

UK7 - Contract Details Notice
TenderUpdate

07 Apr 2025 at 08:51

UK4 - Tender Notice
Tender

31 Mar 2025 at 12:05

UK4 - Tender Notice
Summary of the contracting process

The University of Kent has concluded the procurement process for "Copywriting Support for Course Pages," culminating in a contract awarded to Utterly Content Ltd, operating as Pickle Jar Communications. As a sub-central government public authority, the University sought services to revitalise website content for its undergraduate and postgraduate course pages. Located in Canterbury, Kent, the project was part of the University's broader Website Transformation Project. This open procurement was carried out under the UKPGA 2023/54 legal framework, below the threshold of open competition. The contract, with a gross value of £63,000, was signed on 6th May 2025, having commenced on 7th May and concluding on 20th June 2025.

This contract presents significant opportunities for businesses specialising in writing services, particularly those with experience in higher education content. The procurement's open nature suggests the inclusivity of small and medium enterprises (SMEs) alongside larger contenders. Businesses interested in similar future tenders could leverage their expertise in creating engaging academic content that aligns with university branding, aiming to stand out in competitive environments. The project serves as a foundation for suppliers focused on growth in public procurement for educational institutions, offering chances to develop robust partnerships with sub-central government authorities like the University of Kent.

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Notice Information

Notice Title

Copywriting Support for Course Pages

Notice Description

The University of Kent is seeking a supplier to produce engaging and conversion-focused copy for key undergraduate and postgraduate course pages for the University of Kent website. The University is looking for a specialist provider with experience writing course page copy for higher education. The supplier must understand how to take academic course information and translate this into clear and succinct content for key target audiences that make the University of Kent course offer stand out from its competitors. The University is currently undergoing a Website Transformation Project where new course page templates will be developed based on past analysis and best practice. The copy will need to fit into these new templates.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04fa92
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/019878-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92312211 - Writing agency services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
£60,000 Under £100K
Awards Value
Not specified
Contracts Value
£52,500 Under £100K

Notice Dates

Publication Date
8 May 20251 years ago
Submission Deadline
11 Apr 2025Expired
Future Notice Date
Not specified
Award Date
6 May 20251 years ago
Contract Period
7 May 2025 - 21 Jun 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Kent
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CANTERBURY, KENT
Postcode
CT2 7NZ
Postcode Area
Canterbury
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ44 East Kent
Delivery Location
TLJ41 Medway, TLJ44 East Kent
Local Authority
Canterbury
Electoral Ward
Blean Forest
Westminster Constituency
Canterbury

Supplier Information

Number of Suppliers
1
Supplier Name

Utterly Content Ltd t/a Pickle Jar Communications

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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