Award

BFI London Film Festival Creative Refresh

BRITISH FILM INSTITUTE

This public procurement record has 2 releases in its history.

Award

24 Jul 2025 at 13:22

Tender

14 Apr 2025 at 14:49

Summary of the contracting process

The British Film Institute has completed the procurement process for the "BFI London Film Festival Creative Refresh" project, aiming to revitalise the festival's brand identity for its 70th anniversary in 2026. The process focused on advertising and marketing services to engage both B2C and B2B audiences in London, the UK, and internationally. Initiated as an open competition, this contract was awarded to Pentagram Design Limited under a below-threshold, open procurement method. The significant related dates include the award on 24 July 2025, with the contract set to commence on 29 July 2025 and potentially extend until 30 September 2030. This project falls under the services category and takes place in London, with the buyer being the British Film Institute, a public authority in the UK.

This tender offers substantial growth opportunities for businesses specialising in advertising consultancy and campaign services, particularly those able to manage large-scale creative projects. The project presents a competitive edge for large enterprises like Pentagram Design Limited, which was selected from 38 initial bids through a quality-focused criterion prioritising 80% on quality and 20% on value for money. The contract allows for a two-year renewal, giving flexibility and potential for long-term collaboration. Companies adept at branding, marketing, and expanding visual identity concepts are especially well-suited for similar future procurement opportunities within the BFI's scope.

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Notice Title

BFI London Film Festival Creative Refresh

Notice Description

In 2026, the Festival turns 70 and we are taking this opportunity to refresh the look and feel of the BFI London Film Festival brand after several years iterating on our current visual identity. We continue to be excited by the potential of the current 'cascade' iconography, but we are not committed to retaining it as the core iconic reference point for the Festival and would like to explore other creative propositions. This identity will be the basis for all branding and promotional collateral produced for the Festival and will be used to engage the broadest possible B2C and B2B audiences in London, around the UK and internationally.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0502b9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/042804-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value
£70,000 Under £100K
Lots Value
£70,000 Under £100K
Awards Value
£70,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Jul 20257 months ago
Submission Deadline
9 May 2025Expired
Future Notice Date
Not specified
Award Date
24 Jul 20257 months ago
Contract Period
29 Jul 2025 - 30 Sep 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH FILM INSTITUTE
Contact Name
Not specified
Contact Email
graham.bellas@bfi.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified

Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

PENTAGRAM DESIGN

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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