Planning

Creative Production and Media buying for Public Awareness Campaigns

THE ELECTORAL COMMISSION

This public procurement record has 4 releases in its history.

Planning

16 May 2025 at 15:32

UK2 - Preliminary Market Engagement Notice
PlanningUpdate

08 May 2025 at 13:01

UK1 - Pipeline Notice
PlanningUpdate

08 May 2025 at 10:39

UK1 - Pipeline Notice
Planning

17 Apr 2025 at 14:04

UK1 - Pipeline Notice
Summary of the contracting process

The Electoral Commission, an independent body overseeing elections and regulating political finance in the UK, is planning a procurement process titled "Creative Production and Media Buying for Public Awareness Campaigns." This tender process falls within the advertising and marketing services industry category, with a focus on creative strategy, media planning, and buying for public awareness initiatives. The contract, valued at £27 million over a three-year period, covers a wide array of media channels, including TV, radio, print, and digital advertising. The Commission's office is located in London, and current planning stages include a market engagement event scheduled for 5th June 2025, with contract activities anticipated to commence on 16th June 2026 and complete by 15th June 2029.

This procurement presents significant opportunities for agencies specialising in creative production and comprehensive media strategy services. Businesses with strengths in devising innovative media campaigns across multiple channels such as TV, digital, and out-of-home advertising will be well-placed to benefit from this contract. The substantial budget provides room for competitive proposals that can address the varied needs of public awareness strategies. Agencies looking to expand their portfolio and increase visibility through government contracts would find this tender an excellent opportunity to establish long-term collaborations with a reputable public sector organisation.

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Notice Information

Notice Title

Creative Production and Media buying for Public Awareness Campaigns

Notice Description

The Electoral Commission is the independent body which oversees elections and regulates political finance in the UK. We work to promote public confidence in the democratic process and ensure its integrity. The Electoral Commission intends to commence a procurement process for the provision of creative production and media buying for our public awareness campaigns. This notice intends to alert the market of the upcoming opportunity only. The successful agency will plan media strategies and buy media inventory and/or advertising space across the following (but not limited to), media channels: TV advertising Broadcast video on demand advertising Radio advertising Print advertising Out of home advertising Digital display advertising Paid social Paid search They will also be responsible for creative strategy and will plan, create and produce the relevant assets for the chosen media channels. If relevant, they will also design the creative for any new public awareness campaigns. The Electoral Commission's anticipated annual budget is PS9m per annum [over 3 years]. This figure does not include spend incurred for unscheduled elections, nor does it include costs that may arise from legislative changes that may impact the Commission's work.

Planning Information

Online Meet the buyer event planned for 5th June 2025

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050502
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/022380-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£22,500,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 May 20259 months ago
Submission Deadline
Not specified
Future Notice Date
1 Nov 2025Expired
Award Date
Not specified
Contract Period
15 Jun 2026 - 15 Jun 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE ELECTORAL COMMISSION
Contact Name
Not specified
Contact Email
procurement@electoralcommission.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC1Y 8YZ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified
Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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