Award

Out of Home Advertising - University of Birmingham Dubai Campus

THE UNIVERSITY OF BIRMINGHAM

This public procurement record has 2 releases in its history.

Award

09 May 2025 at 15:03

UK6 - Contract Award Notice
Award

29 Apr 2025 at 12:29

UK5 - Transparency Notice
Summary of the contracting process

The University of Birmingham, a prominent public authority in sub-central government, has completed the procurement stage for its Out of Home Advertising campaign aimed at promoting its Dubai campus. The campaign targets high-traffic areas along Sheikh Zayed Road in Dubai, UAE, to capture a significant audience. The contract was directly awarded to Backlite Media LLC due to their exclusive rights to the advertising screens in the specified locations. The award, valued at £250,000, will be executed from 21 May 2025 to 20 May 2026, following a standstill period set to conclude on 20 May 2025.

This tender offers substantial opportunities for media and advertising service providers specialising in out-of-home campaigns. Although the contract for this specific procurement was directly awarded due to unique location rights, similar opportunities may exist where diverse media companies could be effective partners in such high-profile projects. Companies that can offer innovative digital advertising solutions or have exclusive media access in other strategic locations could find excellent growth prospects in collaborating with educational institutions aiming to expand their international brand presence.

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Notice Information

Notice Title

Out of Home Advertising - University of Birmingham Dubai Campus

Notice Description

The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.

Procurement Information

The supplier has sole rights to the advertising facilities at the locations required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050924
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/020168-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£250,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
9 May 20259 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Apr 202510 months ago
Contract Period
20 May 2025 - 20 May 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF BIRMINGHAM
Contact Name
Chris Morgan
Contact Email
procurement@bham.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B15 2TT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Edgbaston
Westminster Constituency
Birmingham Edgbaston

Supplier Information

Number of Suppliers
1
Supplier Name

BACKLITE MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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