Award, Contract

Out of Home Advertising - University of Birmingham Dubai Campus

THE UNIVERSITY OF BIRMINGHAM

  • Contract Timeline

    Publication Date

    9th May 2025 15:03:35 PM

  • Contract Summary

    The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.

  • Contract Details

    Open Contracting ID

    ocds-h6vhtk-050924

    Publication Source

    Find a Tender Service

    Procurement Stage

    Award, Contract

    Procurement Method

    Direct

    Procurement Method Details

    Direct Award

    Procurement Category

    N/A

    Tender Suitability

    Framework / DPS

  • Contract Classification

    CPV Code(s)

    CPV Division(s)

  • Awarding Authority

    THE UNIVERSITY OF BIRMINGHAM

    Buyer Name

    Chris Morgan

    Buyer Email

    procurement@bham.ac.uk

    Buyer Phone

    Buyer Address

    Edgbaston

    Birmingham

    B15 2TT

    United Kingdom

  • Awarded Supplier(s)

    Supplier Name(s)

    BACKLITE MEDIA LLC


Award, Contract

Out of Home Advertising - University of Birmingham Dubai Campus

THE UNIVERSITY OF BIRMINGHAM

  • Contract Timeline

    Publication Date

    29th April 2025 12:29:45 PM

  • Contract Summary

    The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.

  • Contract Details

    Open Contracting ID

    ocds-h6vhtk-050924

    Publication Source

    Find a Tender Service

    Procurement Stage

    Award, Contract

    Procurement Method

    Direct

    Procurement Method Details

    Direct Award

    Procurement Category

    N/A

    Tender Suitability

    Framework / DPS

  • Contract Classification

    CPV Code(s)

    CPV Division(s)

  • Awarding Authority

    THE UNIVERSITY OF BIRMINGHAM

    Buyer Name

    Buyer Email

    procurement@bham.ac.uk

    Buyer Phone

    Buyer Address

    Edgbaston

    Birmingham

    B15 2TT

    United Kingdom

  • Awarded Supplier(s)

    Supplier Name(s)

    BACKLITE MEDIA LLC