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Just Don't Campaign

The Police and Crime Commissioner for Humberside

This public procurement record has 7 releases in its history.

Award

11 Aug 2026 at 08:40

UK7 - Contract Details Notice
TenderUpdate

22 May 2025 at 11:11

UK4 - Tender Notice
TenderUpdate

13 May 2025 at 15:41

UK4 - Tender Notice
TenderUpdate

02 May 2025 at 13:40

UK4 - Tender Notice
TenderUpdate

30 Apr 2025 at 15:58

UK4 - Tender Notice
TenderUpdate

30 Apr 2025 at 14:47

UK4 - Tender Notice
Tender

30 Apr 2025 at 13:43

UK4 - Tender Notice
Summary of the contracting process

The Police and Crime Commissioner for Humberside commissioned an advertising and public awareness campaign titled Just Don’t Campaign. The work covers the Humber area and its four local authority areas, recognising differences between communities and their needs. The appointed provider is expected to develop an impactful campaign with meaningful long-term engagement, informed by feedback from independent advisory groups and practitioners. The scope includes a detailed two-year campaign plan and the rebranding of existing one-minute video and social media assets. These assets are to be adapted for online use, digital screens and billboards. This is a public-sector communications and marketing services requirement, with delivery across the Humber area and associated Humberside communities.

The procurement has been awarded and the contract is active. HITCH MARKETING LIMITED was selected through a below-threshold open competition. The tender deadline was 27 May 2025 at 12:00, with enquiries closing on 20 May 2025 at 12:00. Evaluation placed 20% on price, 70% on quality and 10% on social value. The estimated lot value was £40,000 excluding VAT, or £48,000 including VAT. The contract was signed on 4 July 2025 and runs from 10 July 2025 to 9 July 2027. Its value is £39,915 excluding VAT, or £47,898 including VAT. The opportunity was a single lot and was identified as suitable for small and medium-sized enterprises and voluntary, community or social enterprises.

This award demonstrates demand from the Humberside police and crime commissioner for end-to-end public awareness campaign capability, rather than standalone advertising placement. A credible competitor for a future requirement would need to plan and manage a long-running, area-wide campaign across distinct local communities, using research and engagement with advisory groups and practitioners to shape delivery. Relevant capability includes strategic campaign planning, community insight, stakeholder listening, public-sector communications and social value delivery. Suppliers should also be able to refresh and rebrand short-form video and social media content for online channels, digital screens and billboards, while maintaining a coherent campaign identity across formats. The strong quality weighting indicates that evidence of creative approach, delivery methodology and measurable impact would be important alongside competitive pricing.

How relevant is this notice?

Notice Information

Notice Title

Just Don't Campaign

Notice Description

The Office of the Police and Crime Commissioner is seeking a provider to work with us to produce an impactful Humber wide public awareness campaign, with meaningful long-term engagement, this will broadly require: A detailed campaign plan spanning a two-year period, that takes into account the four local authority areas in Humberside and their differing communities and needs and listening to feedback from IAGs and practitioners. Rebranding of existing 1 minute video and social media assets for use online and digital assets for use on digital screens and billboards

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050a37
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/075986-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
£40,000 Under £100K
Awards Value
Not specified
Contracts Value
£39,915 Under £100K

Notice Dates

Publication Date
11 Aug 20262 weeks ago
Submission Deadline
27 May 2025Expired
Future Notice Date
Not specified
Award Date
4 Jul 20251 years ago
Contract Period
10 Jul 2025 - 9 Jul 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Police and Crime Commissioner for Humberside
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COTTINGHAM
Postcode
HU16 5SN
Postcode Area
Hull
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE1 East Yorkshire and Northern Lincolnshire
Small Region (ITL 3)
TLE12 East Riding of Yorkshire
Delivery Location
TLE Yorkshire and The Humber
Local Authority
East Riding of Yorkshire
Electoral Ward
Cottingham North
Westminster Constituency
Kingston upon Hull North and Cottingham

Supplier Information

Number of Suppliers
1
Supplier Name

HITCH MARKETING LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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