Tender

West Midlands Visitor Pass Distribution Partner

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

TenderUpdate

02 May 2025 at 15:33

UK4 - Tender Notice
Tender

02 May 2025 at 14:53

UK4 - Tender Notice
Summary of the contracting process

The West Midlands Growth Company Limited is seeking a partner for the "West Midlands Visitor Pass Distribution Partner" project. This public procurement, currently at the tender stage, involves establishing an agreement with one supplier to handle sales, distribution, and marketing services for the Birmingham and West Midlands Pass. The industry category falls under advertising and marketing services. Located in Birmingham, UK, the tender is open under the 'Below threshold - open competition' method. The procurement details highlight a contract running from 30th June 2025, initially for nine months, with potential for a 12-month extension. Key submission details include an electronic submission policy via the linked portal, with a deadline of 28th May 2025 at noon.

This tender presents a significant opportunity for businesses in the digital marketing and sales sectors. Companies specialising in advertising, marketing, direct marketing services, and especially those adept at building international distribution networks, are poised to benefit. The successful partner will gain immediate access to an expanded market through third-party sellers, affiliates, and media influencers, allowing them to drive increased sales and visibility. SMEs and VCSEs are also deemed suitable for this opportunity, enabling smaller enterprises to leverage their capabilities in the digital sales and distribution domain.

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Notice Information

Notice Title

West Midlands Visitor Pass Distribution Partner

Notice Description

The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis. The Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options. It is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day). The Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com . To maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers. By partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships). We are seeking to contract with one supplier to give us immediate access to this network and to provide the sales, distribution and marketing services required to maximise the benefit, for both parties, in securing additional sales though these routes. The contract will run for an initial period of 9 months with the option to extend the agreement for a further 12 months, subject to ongoing requirements and satisfactory performance

Lot Information

Lot LOT-0001

Renewal: Option to extend for an additional year / 12 months

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050c8b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/018897-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£55,000 Under £100K
Lots Value
£55,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 May 20259 months ago
Submission Deadline
28 May 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Jun 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Zoe Middleton
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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