Award

Brand Refresh

UNIVERSITY OF SUSSEX(THE)

This public procurement record has 2 releases in its history.

AwardUpdate

17 Dec 2025 at 13:59

Award

08 May 2025 at 14:20

Summary of the contracting process

The University of Sussex has procured services for a brand refresh, appointing Hudson Fuggle Limited as the supplier for the creative aspect of the project. This procurement, focusing on promotional services, was conducted without prior publication of a call for competition, under a limited method, and with the award process completed in May 2025. The contract, valued at £152,307.50, encompasses a contract period of 540 days, reflecting the ongoing commitment to embedding the refreshed brand. The procurement falls under the legal basis of CELEX 32014L0024 and is part of the 'services' category with delivery addresses concentrated in the South East region of the UK.

This tender provides substantial opportunities for businesses specialising in promotional and branding services, particularly those with expertise in creative brand development. Companies that offer additional branding materials and support services, similar to Hudson Fuggle Limited, an SME based in London, could find this contract type advantageous for business growth. The engagement with the University of Sussex enhances visibility in the education sector, opening further opportunities for collaboration with public law bodies. The procurement method, through an RFQ process, underscores adaptability within the below-threshold range, inviting competent brand agencies to showcase innovative solutions tailored to academic environments.

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Notice Title

Brand Refresh

Notice Description

Appointment of a brand agency partner to deliver a refreshed brand creative for the University of Sussex.

Lot Information

Lot 1

Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.

Procurement Information

Quotes were obtained as part of an RFQ process. Value of tender is below PCR 2015 threshold for services.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050efa
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083881-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342200 - Promotional services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£235,640 £100K-£500K

Notice Dates

Publication Date
17 Dec 20252 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Mar 202510 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SUSSEX(THE)
Contact Name
Kelly Feldman
Contact Email
k.feldman@sussex.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
FALMER, BRIGHTON
Postcode
BN1 9RH
Post Town
Brighton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ21 Brighton and Hove
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLJ2 Surrey, East and West Sussex, TLK South West (England)

Local Authority
Brighton and Hove
Electoral Ward
Coldean & Stanmer
Westminster Constituency
Brighton Pavilion

Supplier Information

Number of Suppliers
1
Supplier Name

HUDSON FUGGLE

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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