Award

Visit Liverpool Creative Campaign Summer Christmas 25

LIVERPOOL CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

07 Aug 2025 at 10:52

Tender

09 May 2025 at 09:59

Summary of the contracting process

The Liverpool City Council recently completed the procurement process for the "Visit Liverpool Creative Campaign Summer Christmas 25", aiming to develop seasonal campaigns promoting the Liverpool City Region as a diverse destination for short breaks. The procurement, classified under the services category, specifically involves advertising consultancy services. The open tender process began with an announcement by Liverpool City Council on 9 May 2025, and concluded with an award on 7 August 2025 to AGENT MARKETING LIMITED, a Liverpool-based SME. The campaign's contract period spans from August 2025 to June 2026, involving a financial value of approximately £34,650, making it suitable for below-threshold open competition.

This contract presents significant opportunities for businesses in the marketing and advertising sector, particularly those based in or familiar with the Liverpool region. The procurement process welcomed substantial SME participation, reflected in the sixteen bids received, showcasing competitive interest amongst small to medium enterprises. Companies with capabilities in crafting innovative and engaging city promotion campaigns are ideally positioned to contend for and succeed in similar tenders. Such engagements not only provide valuable exposure but also potential collaborations with the local government, enhancing business growth trajectories.

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Notice Title

Visit Liverpool Creative Campaign Summer Christmas 25

Notice Description

Liverpool City Council is looking to appoint a provider to develop x2 seasonal campaigns aimed at promoting Liverpool City Region (LCR) as an affordable yet eclectic destination for mid-week and weekend city breaks.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-050f81
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/046847-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341100 - Advertising consultancy services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£30,000 Under £100K
Lots Value
£30,000 Under £100K
Awards Value
£28,875 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Aug 20256 months ago
Submission Deadline
20 May 2025Expired
Future Notice Date
Not specified
Award Date
4 Jun 20258 months ago
Contract Period
6 Aug 2025 - 8 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Not specified
Contact Email
commercialprocurement@liverpool.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool

Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

AGENT MARKETING

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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