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Media Planning and Buying (ref:82729)

Transport for London

This public procurement record has 6 releases in its history.

Tender

21 Oct 2025 at 16:08

UK4 - Tender Notice
PlanningUpdate

03 Jun 2025 at 14:11

UK1 - Pipeline Notice
PlanningUpdate

23 May 2025 at 11:44

UK1 - Pipeline Notice
PlanningUpdate

23 May 2025 at 11:31

UK1 - Pipeline Notice
Planning

23 May 2025 at 09:37

UK1 - Pipeline Notice
Planning

12 May 2025 at 17:11

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Transport for London (TfL) is initiating the procurement process for a media planning and buying contract, titled "Media Planning and Buying (ref:82729)", with a focus on advertising and marketing services. This tender encompasses public entities like the Greater London Authority and the London Fire Brigade. The contract, valued at approximately £41.8 million to £50.2 million, is set to activate from February 2027 to February 2030, with a potential one-year extension. Participation requires registration on the SAP Ariba platform, and initial responses are due by 18th November 2025, with the procurement stage currently active.

This tender represents a substantial opportunity for agencies specialising in media services to engage in strategic planning and media buying for major public sector bodies across London. Businesses with robust capabilities in delivering integrated marketing campaigns and experience in managing media planning and buying are well-suited for this opportunity. Agencies can leverage this tender to expand their portfolio in the public sector, capitalising on the competitive flexible procedure outlined under the UK Procurement Act 2023 to establish a lasting relationship with key London authorities.

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Notice Information

Notice Title

Media Planning and Buying (ref:82729)

Notice Description

Transport for London's (TfL), GLA and GLA Group organisations (known collectively as the participating Contracting Authorities) existing media planning and buying contract expires early 2027. This notice commences the formal procurement process, starting with the Procurement specific questionnaire (PSQ). Please note that we are seeking an agency to deliver both media planning and buying services. This contract will be awarded under the Procurement Act 2023. The participating GLA Group organisations may include: - Transport for London - Greater London Authority - London & Partners - London Legacy Development Corporation - The Mayor's Office for Policing And Crime (MOPAC) - London Fire Brigade - Old Oak & Park Royal Development Corporation Agencies wishing to take part in the process and submit a response should contact emeliawilson@tfl.gov.uk and ensure they are registered on the SAP Ariba e-tendering platform. Registration is required to receive an invitation to the procurement event and access to the Procurement Specific Questionnaire (PSQ) documentation. Agencies intending to submit a response are requested to do so by the deadline of 10:00 AM on 18th November 2025. SAP Ariba supplier registration link: https://s1- eu.ariba.com/Sourcing/Main/ad/selfRegistration?real m=TfL

Planning Information

Engagement description Transport for London (TfL) is undertaking an early market engagement exercise, on behalf of the GLA and GLA Group organisations (the participating Contracting Authorities) by inviting interested agencies to complete an Expression of Interest (EOI) for the Media Planning and Buying requirement (ref: 82729). This exercise does not form part of any formal procurement process. All responses will be carefully considered but will not bind TfL to any approach to the procurement, nor will responses be treated as conveying any promise or commitment on the part of the respondent. Early Market Engagement process: -1) Preliminary engagement notice - 2) Return: EoI and submit a response to MS forms. 1) Preliminary engagement notice The preliminary engagement notice (PEN) is to inform the market of TfL's, GLA's and GLA Group organisations upcoming business requirements for the Media, Planning and/or Buying requirement (ref: 82729). Prior to commencing any procurement activities, we wish to better understand the market and agencies' appetite by requesting they register their interest by submitting their EOI and completing the MS forms questionnaire: https://forms.office.com/e/NETx4dujK5 2) Expression of Interest (EOI) To express an interest for this opportunity, interested bidders must confirm via: Emeliawilson@tfl.gov.uk by 17:00, 26th June 2025 In your email you must provide: • Organisation Name • Company Registration • Key contact name • Key contact email address • Key contact Job Title • Telephone Number As well as completing the MS forms questionnaire: https://forms.office.com/e/NETx4dujK5 If you have any questions in regards to this opportunity please contact: Emeliawilson@tfl.gov.uk TfL reserves the right to conduct further market engagement in the future if required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-051169
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067216-2025
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£41,830,100 £10M-£100M
Lots Value
£41,830,100 £10M-£100M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Oct 202510 months ago
Submission Deadline
Not specified
Future Notice Date
18 Nov 2025Expired
Award Date
Not specified
Contract Period
7 Feb 2027 - 7 Feb 2030 3-4 years
Recurrence
2030-01-07

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport for London
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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