Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Media Planning and Buying

Transport for London

This public procurement record has 8 releases in its history.

Award

22 Oct 2026 at 16:10

UK6 - Contract Award Notice
Award

15 Oct 2026 at 16:18

UK6 - Contract Award Notice
Tender

21 Oct 2025 at 16:08

UK4 - Tender Notice
PlanningUpdate

03 Jun 2025 at 14:11

UK1 - Pipeline Notice
PlanningUpdate

23 May 2025 at 11:44

UK1 - Pipeline Notice
PlanningUpdate

23 May 2025 at 11:31

UK1 - Pipeline Notice
Planning

23 May 2025 at 09:37

UK1 - Pipeline Notice
Planning

12 May 2025 at 17:11

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Transport for London is buying media planning and media buying services on behalf of itself, the Greater London Authority and participating GLA Group organisations. The appointed agency will develop strategic media plans for integrated marketing campaigns, buy media against agreed cost and quality criteria, and plan TfL’s owned media and any media value it receives. The work includes coordinating planning and buying across several public bodies and, where relevant, working with their creative agencies so that recommendations and campaign activity are integrated and collaborative. The requirement covers advertising and marketing services for campaign and public consultation purposes. Delivery is across London for the participating authorities, which include London Fire Brigade, London Legacy Development Corporation, the Mayor’s Office for Policing and Crime, and the Old Oak and Park Royal Development Corporation.

The procurement has been awarded to WPP Media UK Ltd, following a competitive flexible procedure using a selective process. The award date was 15 October 2026. The single-supplier framework is valued at £41,830,100 excluding VAT (£50,196,120 including VAT). The contract is due to run from 7 February 2027 to 7 February 2029, with two possible one-year extensions, at the authorities’ discretion, allowing a maximum term to 7 February 2031. The process comprised a participation questionnaire, a tender and shortlist stage, agency pitches, and negotiation or a best and final offer. The stated evaluation weighting was 30% technical, including social value, 30% pitch and 40% financial. Two suppliers submitted valid bids. The award is recorded as pending.

This outcome shows demand for a single agency able to serve multiple London public bodies through one coordinated media-planning and buying arrangement. A credible competitor for a future requirement would need to demonstrate strategic planning that supports integrated marketing campaigns, effective media buying against cost and quality expectations, and the capacity to manage several organisations’ requirements together. The work also calls for planning across paid media and TfL-owned media, including media value received, and the ability to collaborate with separate creative agencies so that recommendations and campaign delivery align. The selection placed substantial emphasis on technical capability and social value, alongside the quality of the agency pitch and financial competitiveness. The two valid bids came from large media businesses, indicating that suppliers should be prepared to evidence the breadth of capability and organisational capacity needed for a multi-authority account.

How relevant is this notice?

Notice Information

Notice Title

Media Planning and Buying

Notice Description

Transport for London's (TfL), GLA and GLA Group organisations (known collectively as the participating Contracting Authorities) existing media planning and buying contract expires early 2027. This notice is issued by TfL on behalf of the participating Contracting Authorities to notify the market of the award of the Media Planning and Buying Framework Agreement. This requirement seeks to secure a media agency to perform the media planning and buying activities on behalf of the participating Contracting Authorities and the planning of TfL's owned media and any media value they may receive. The media agency is expected to deliver strategic media planning to achieve integrated marketing campaign objectives, as well as media buying to agreed cost and quality criteria. The media agency is expected to manage multiple organisations' media planning and buying and to integrate where applicable with creative agencies, so that strategic recommendations are joint and activated in an integrated and collaborative manner. The participating GLA Group organisations may include: -Transport for London - Greater London Authority - London & Partners - London Legacy Development Corporation - The Mayor's Office for Policing And Crime (MOPAC) - London Fire Brigade - Old Oak & Park Royal Development Corporation - Royal Docklands (GLA) This contract will be awarded under the Procurement Act 2023.

Planning Information

Engagement description Transport for London (TfL) is undertaking an early market engagement exercise, on behalf of the GLA and GLA Group organisations (the participating Contracting Authorities) by inviting interested agencies to complete an Expression of Interest (EOI) for the Media Planning and Buying requirement (ref: 82729). This exercise does not form part of any formal procurement process. All responses will be carefully considered but will not bind TfL to any approach to the procurement, nor will responses be treated as conveying any promise or commitment on the part of the respondent. Early Market Engagement process: -1) Preliminary engagement notice - 2) Return: EoI and submit a response to MS forms. 1) Preliminary engagement notice The preliminary engagement notice (PEN) is to inform the market of TfL's, GLA's and GLA Group organisations upcoming business requirements for the Media, Planning and/or Buying requirement (ref: 82729). Prior to commencing any procurement activities, we wish to better understand the market and agencies' appetite by requesting they register their interest by submitting their EOI and completing the MS forms questionnaire: https://forms.office.com/e/NETx4dujK5 2) Expression of Interest (EOI) To express an interest for this opportunity, interested bidders must confirm via: Emeliawilson@tfl.gov.uk by 17:00, 26th June 2025 In your email you must provide: • Organisation Name • Company Registration • Key contact name • Key contact email address • Key contact Job Title • Telephone Number As well as completing the MS forms questionnaire: https://forms.office.com/e/NETx4dujK5 If you have any questions in regards to this opportunity please contact: Emeliawilson@tfl.gov.uk TfL reserves the right to conduct further market engagement in the future if required.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-051169
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/100144-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£41,830,100 £10M-£100M
Lots Value
£41,830,100 £10M-£100M
Awards Value
£41,830,100 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
22 Oct 20264 days ago
Submission Deadline
Not specified
Future Notice Date
18 Nov 2025Expired
Award Date
15 Oct 20261 weeks ago
Contract Period
7 Feb 2027 - 7 Feb 2029 2-3 years
Recurrence
2030-01-07

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport for London
Additional Buyers

Greater London Authority (GLA)

London Fire Brigade

London Legacy Development Corporation

Old Oak and Park Royal Development Corporation (OPDC)

The Mayor's Office for Policing And Crime

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

WPP MEDIA UK LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...