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Creative Marketing Services (Sales) framework

Anchor Hanover Group

This public procurement record has 4 releases in its history.

Award

31 Oct 2025 at 15:25

UK7 - Contract Details Notice
Award

08 Aug 2025 at 17:36

UK6 - Contract Award Notice
TenderUpdate

22 May 2025 at 09:45

UK4 - Tender Notice
Tender

21 May 2025 at 10:17

UK4 - Tender Notice
Summary of the contracting process

The Anchor Hanover Group has awarded the "Creative Marketing Services (Sales) Framework" contract, completing the procurement process. This project is aimed at leading marketing efforts for a new build sales programme titled "Life in Place," which targets older homebuyers and their families across the UK. The awarded contract, with a value of £10 million over four years, began on 20 October 2025 and will run until 19 October 2029. The project is supported by four suppliers: FLUID IDEAS LIMITED, WE ARE FRED CREATIVE LTD, STEFFCO LIMITED, and MEDIAWORKS UK LIMITED, making it a collaborative effort under a selective procurement method. The procurement process employed a competitive flexible procedure to establish a closed framework agreement, allowing for both direct awards and mini competitions within the framework. The industry category for this tender is advertising and marketing services, with the contract involving multiple regions in the United Kingdom.

This tender presents multiple opportunities for SMEs, particularly those specialising in the property and marketing sectors. Businesses with a robust understanding of the property market and the ability to deliver tailored content for a demographic of older buyers will find this framework beneficial. As the framework allows for campaign and project-based work, it offers potential growth opportunities for creative agencies capable of quick turnarounds and innovative marketing strategies. Collaborative approaches and insight-driven content could serve as a competitive edge, with room for expansion as additional contracting authorities might leverage this framework for related projects, subject to a fixed fee.

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Notice Information

Notice Title

Creative Marketing Services (Sales) framework

Notice Description

Closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns. Anchor's direct estimated spend is likely to be circa PS1m across the 4 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0519ea
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070178-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£10,000,000 £10M-£100M
Lots Value
£10,000,000 £10M-£100M
Awards Value
£10,000,000 £10M-£100M
Contracts Value
£10,000,000 £10M-£100M

Notice Dates

Publication Date
31 Oct 20259 months ago
Submission Deadline
27 Jun 2025Expired
Future Notice Date
Not specified
Award Date
7 Aug 20251 years ago
Contract Period
20 Oct 2025 - 19 Oct 2029 4-5 years
Recurrence
2029-01-21

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Anchor Hanover Group
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRADFORD
Postcode
BD1 2ST
Postcode Area
Bradford
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
Not specified
Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Supplier Information

Number of Suppliers
4
Supplier Names

FLUID IDEAS LIMITED

MEDIAWORKS UK LIMITED

STEFFCO LIMITED

WE ARE FRED CREATIVE LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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