Planning

Provision of Media Buying

DRIVER AND VEHICLE LICENSING AGENCY

This public procurement record has 2 releases in its history.

PlanningUpdate

17 Jul 2025 at 12:14

Planning

22 May 2025 at 13:24

Summary of the contracting process

The Driver and Vehicle Licensing Agency (DVLA) is planning a procurement process for the "Provision of Media Buying" services, intended to support its strategic goals through potential advertising campaigns. This tender falls under the services category, specifically focused on advertising services (CPV code: 79341000). The procurement is set to be executed via an upcoming Crown Commercial Service (CCS) Framework. The entire process is currently in the planning stage, with the notice having been last updated on 17th July 2025. The contract is planned to commence on 14th June 2026 and conclude by 13th June 2029, with a notable deadline for future notices on 2nd February 2026. The operating region is the United Kingdom.

This tender provides considerable opportunities for growth to businesses specialising in media buying and advertising services. Companies capable of efficiently planning, purchasing, and evaluating media campaigns will find this contract highly suitable. The contract, valued at a gross total of £10,320,000, represents a significant business opportunity in terms of scale and impact. Businesses with established expertise in working alongside public sector agencies and those familiar with the workings of framework agreements will be well-positioned to compete effectively in this procurement process.

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Notice Title

Provision of Media Buying

Notice Description

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-051e21
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040933-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£8,600,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
2 Feb 2026Expired
Award Date
Not specified
Contract Period
13 Jun 2026 - 13 Jun 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DRIVER AND VEHICLE LICENSING AGENCY
Contact Name
Not specified
Contact Email
sourcetopay.helpdesk@dvla.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
MORRISTON
Postcode
SA6 7JL
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified

Local Authority
Swansea
Electoral Ward
Mynydd-bach
Westminster Constituency
Swansea West

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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