Planning

Digital Marketing Agency

TRANSPORT FOR WALES

This public procurement record has 1 release in its history.

Planning

23 May 2025 at 09:11

UK1 - Pipeline Notice
Summary of the contracting process

Transport for Wales is initiating a procurement process to engage a Digital Marketing Agency, focusing on advertising and marketing services, valued at £12 million gross. This process is currently in the planning stage, with a planned contract period from 5th October 2026 to 8th October 2029. The organisation operates under the Welsh devolved regulations and is classified as a public authority within the sub-central government sector. The procurement applies to services above the threshold and will predominantly occur in the UKL region. Key communication dates suggest a future notice by 26th May 2025.

This tender offers significant opportunities for business growth, particularly for SMEs skilled in digital marketing and advertising services. Companies specialising in innovative digital marketing strategies and solutions will find this engagement beneficial for expanding their market presence. The procurement is suitable for businesses capable of providing cost-effective and creative digital marketing support, aligning their services with the requirements and objectives set forth by Transport for Wales.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Digital Marketing Agency

Notice Description

Digital Marketing related support.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0520ed
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/025812-2025
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£10,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
23 May 20259 months ago
Submission Deadline
Not specified
Future Notice Date
26 May 2025Expired
Award Date
Not specified
Contract Period
4 Oct 2026 - 8 Oct 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR WALES
Contact Name
Not specified
Contact Email
supplychain@tfw.wales
Contact Phone
Not specified

Buyer Location

Locality
PONTYPRIDD
Postcode
CF37 4TH
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
TLL Wales
Local Authority
Rhondda Cynon Taf
Electoral Ward
Pontypridd Town
Westminster Constituency
Pontypridd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0520ed-2025-05-23T10:11:56+01:00",
    "date": "2025-05-23T10:11:56+01:00",
    "ocid": "ocds-h6vhtk-0520ed",
    "initiationType": "tender",
    "planning": {
        "documents": [
            {
                "id": "025812-2025",
                "documentType": "plannedProcurementNotice",
                "noticeType": "UK1",
                "description": "Pipeline notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/025812-2025",
                "datePublished": "2025-05-23T10:11:56+01:00",
                "format": "text/html"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-COH-09476013",
            "name": "Transport for Wales",
            "identifier": {
                "scheme": "GB-COH",
                "id": "09476013"
            },
            "address": {
                "streetAddress": "3 Llys Cadwyn",
                "locality": "Pontypridd",
                "postalCode": "CF37 4TH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL15"
            },
            "contactPoint": {
                "email": "supplychain@tfw.wales"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://tfw.wales/",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "id": "GB-WLS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-09476013",
        "name": "Transport for Wales"
    },
    "tender": {
        "id": "C001153.00",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Digital Marketing Agency",
        "description": "Digital Marketing related support.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 12000000,
            "amount": 10000000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-10-05T00:00:00+01:00",
                    "endDate": "2029-10-08T23:59:59+01:00"
                },
                "status": "planned"
            }
        ],
        "communication": {
            "futureNoticeDate": "2025-05-26T23:59:59+01:00"
        },
        "status": "planned"
    },
    "language": "en"
}