Award

Senedd Communications and Engagement Framework

SENEDD CYMRU / WELSH PARLIAMENT

This public procurement record has 1 release in its history.

Award

10 Oct 2025 at 14:25

Summary of the contracting process

The procurement process for the "Senedd Communications and Engagement Framework" was initiated by the Senedd Cymru / Welsh Parliament, located in Cardiff, UK. This tender falls under the services category, specifically targeting advertising, marketing, and consultancy services. The procurement involved a competitive flexible procedure, managed over three lots: Integrated Marketing Services, Creator Partnerships (influencers), and Creative Services. The entire framework is set for five years, aimed at boosting public engagement ahead of the 2026 election and is governed by Welsh devolved regulations. Award notifications were issued on 9th October 2025, with contracts set to commence on 27th October 2025, running until 26th October 2030.

This tender presents significant opportunities for small and medium-sized enterprises (SMEs) specializing in the realms of market research, advertising, marketing, and creative services. Businesses with expertise in digital media, branding, PR, and creator partnerships, particularly those based in Wales, will find this tender aligns with their capabilities. The framework encourages diverse representation and offers a substantial platform for SMEs to showcase their innovation and creative talents, potentially leading to expanded market presence and business growth. The structured lot system also provides an equal footing for participants, fostering competitive and innovative solutions tailored to engage the public effectively.

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Notice Title

Senedd Communications and Engagement Framework

Notice Description

A framework of suppliers that supports the Senedd with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond. Suppliers will support us to raise awareness, increase understanding and encourage participation in the work of the Senedd by providing integrated marketing services, content creator partnerships and creative services, such as branding, photography and animation. The framework duration is for five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-052c1d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/064258-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79410000 - Business and management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£600,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
10 Oct 20254 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Oct 20254 months ago
Contract Period
27 Oct 2025 - 26 Oct 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active, Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SENEDD CYMRU / WELSH PARLIAMENT
Contact Name
Not specified
Contact Email
helena.grant@senedd.wales
Contact Phone
Not specified

Buyer Location

Locality
CARDIFF
Postcode
CF99 1SN
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Butetown
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
10
Supplier Names

ALAW

COWSHED

EQUINOX

FRESHWATER

GOLLEY SLATER

RETHINK PR & MARKETING

SBW ADVERTISING

SOUP CREATIVE

WCS AGENCY

WORKING WORD

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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}