Award

Collaboration with Interbev to promote English Lamb in France

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

This public procurement record has 3 releases in its history.

Award

04 Jun 2025 at 17:48

UK7 - Contract Details Notice
Award

04 Jun 2025 at 17:44

UK6 - Contract Award Notice
Award

04 Jun 2025 at 17:39

UK5 - Transparency Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board, based in Coventry, has completed a direct procurement process to collaborate with Interbev, a large French supplier, for advertising and marketing services aimed at promoting English Lamb in French supermarkets. The contract, initiated on 4th June 2025, through a direct award, has been concluded successfully with a contract start date of 5th June 2025. The initiative is categorised under services, with an emphasis on marketing within the French region. The contract runs until 31st March 2026, demonstrating a strategic move to amplify the presence of English agricultural products in the European market.

This tender offers significant opportunities for businesses in the advertising and marketing sector, especially those looking to expand their portfolio through international collaborations. It is particularly advantageous for businesses with expertise in cross-border marketing campaigns, as well as those accustomed to working in the European market. Engaging with this contract can lead to increased visibility and networking opportunities within the agricultural and food sectors, further promoting business growth in a competitive landscape.

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Notice Information

Notice Title

Collaboration with Interbev to promote English Lamb in France

Notice Description

Collaboration with Interbev to promote English Lamb in French supermarkets

Procurement Information

no reasonable alternative or substitute exists and the absence of competition is not the result of an artificial narrowing down of the parameters of the procurement

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054325
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030059-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£197,920 £100K-£500K
Contracts Value
£197,920 £100K-£500K

Notice Dates

Publication Date
4 Jun 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
3 Jun 20258 months ago
Contract Period
4 Jun 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Contact Name
Not specified
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

INTERBEV

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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