Award

Delivery of Education Communications and Marketing Campaigns 2025 - 2029

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

09 Jun 2025 at 08:57

Summary of the contracting process

The Welsh Government has completed the procurement process for a contract titled "Delivery of Education Communications and Marketing Campaigns 2025 - 2029". This process was conducted under the industry's Marketing services category with a geographical focus on the United Kingdom, specifically in the Welsh region. The procurement method involved a limited competition without prior publication, specifically through a call-off competition within the Welsh Government's Integrated Marketing Campaigns and PR Framework. The contract was awarded to Golley Slater Group Limited on 6th March 2025, for a duration of three years with an optional one-year extension. The contract is valued up to GBP 800,000 per annum, excluding VAT, and has been formally recorded as complete.

This contract presents significant opportunities for businesses specialising in marketing and consultancy services, particularly those familiar with integrated marketing campaigns in the education sector. As the project involves substantial investment, it promotes growth and sustainability for companies capable of providing innovative and effective marketing solutions. Small and medium-sized enterprises (SMEs), like Golley Slater Group Limited—an SME itself—are well-suited to compete for similar opportunities, considering the procurement's orientation towards quality and cost-effectiveness. With the procurement focussed on technical and price criteria (80% and 20% weight, respectively), businesses with a strong quality framework and competitive pricing strategies stand to benefit substantially from such tendering opportunities.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Delivery of Education Communications and Marketing Campaigns 2025 - 2029

Notice Description

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.

Lot Information

Lot 1

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.

Procurement Information

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054505
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030819-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£3,200,000 £1M-£10M

Notice Dates

Publication Date
9 Jun 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Mar 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Not specified
Contact Email
cpsprocurementadvice@gov.wales
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

GOLLEY SLATER GROUP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-054505-2025-06-09T09:57:51+01:00",
    "date": "2025-06-09T09:57:51+01:00",
    "ocid": "ocds-h6vhtk-054505",
    "description": "(WA Ref:152034)",
    "initiationType": "tender",
    "tender": {
        "id": "C126/2024/2025",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Delivery of Education Communications and Marketing Campaigns 2025 - 2029",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.",
        "lots": [
            {
                "id": "1",
                "description": "A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Technical",
                            "type": "quality",
                            "description": "80"
                        },
                        {
                            "type": "price",
                            "description": "20"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_OUTSIDE_SCOPE",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20."
    },
    "awards": [
        {
            "id": "030819-2025-C126/2024/2025-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-150784",
                    "name": "GOLLEY SLATER GROUP LIMITED"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-64011",
            "name": "Llywodraeth Cymru / Welsh Government",
            "identifier": {
                "legalName": "Llywodraeth Cymru / Welsh Government"
            },
            "address": {
                "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park",
                "locality": "Caerdydd / Cardiff",
                "region": "UKL",
                "postalCode": "CF10 3NQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 3000257095",
                "email": "cpsprocurementadvice@gov.wales"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://gov.wales",
                "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "NATIONAL_AGENCY",
                        "description": "National or federal agency/office"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "01",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-150784",
            "name": "GOLLEY SLATER GROUP LIMITED",
            "identifier": {
                "legalName": "GOLLEY SLATER GROUP LIMITED"
            },
            "address": {
                "streetAddress": "Wharton Place, Wharton Street",
                "locality": "Cardiff",
                "region": "UKL22",
                "postalCode": "CF101GS",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-111",
            "name": "High Court",
            "identifier": {
                "legalName": "High Court"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice, The Strand",
                "locality": "London",
                "postalCode": "WC2A 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2079477501"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-64011",
        "name": "Llywodraeth Cymru / Welsh Government"
    },
    "contracts": [
        {
            "id": "030819-2025-C126/2024/2025-1",
            "awardID": "030819-2025-C126/2024/2025-1",
            "status": "active",
            "value": {
                "amount": 3200000,
                "currency": "GBP"
            },
            "dateSigned": "2025-03-06T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 6
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "1",
                "value": 6
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 6
            }
        ]
    },
    "language": "en"
}