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Delivery of West Midlands Business Festival

West Midlands Combined Authority

This public procurement record has 4 releases in its history.

ContractTermination

14 Apr 2026 at 13:34

UK11 - Contract Termination Notice
Award

07 Nov 2025 at 10:51

UK7 - Contract Details Notice
Award

11 Aug 2025 at 09:59

UK6 - Contract Award Notice
Tender

09 Jun 2025 at 13:22

UK4 - Tender Notice
Summary of the contracting process

The West Midlands Combined Authority initiated a procurement process to deliver the West Midlands Business Festival with a tender process beginning on 9th June 2025. The project, titled "Tender Notice for the Delivery of West Midlands Business Festival", aims to support business growth in the West Midlands region and involves planning, tender, and award stages. The tender sought support for the 2026 festival, with options for extension into 2027. The festival, which ran from 2nd February to 13th February 2026, is designed to showcase local businesses. The procurement method employed was an open procedure, allowing for broad participation, with the tender period concluding on 7th July 2025. The initial contract later awarded the delivery responsibilities to IceBlue Marketing & Design Ltd, with a contract amount of £330,000, and the contract was signed on 6th November 2025.

This public procurement process offers substantial business opportunities for organisations engaged in marketing, event coordination, and sponsorship management. The initiative invites businesses to leverage their expertise to broaden the festival's reach, improve the quality of events, and generate measurable business impact. Companies with capabilities in advertising and marketing services, particularly those that are SMEs in the region, are well-suited to participate in such tenders, allowing them to showcase their influence and network within the West Midlands region. The festival's long-term objectives include increasing attendance and exploring revenue streams, enhancing the potential for business growth through strategic partnerships and engagement with key stakeholders involved in the festival.

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Notice Information

Notice Title

Delivery of West Midlands Business Festival

Notice Description

Business Growth West Midlands (BGWM) who are a part of West Midlands Combined Authority has awarded a contract to Ice Blue Marketing to support the successful delivery of the West Midlands Business Festival (WMBF) 2026, with an optional extension to support on the delivery for 2027. This flagship initiative is designed to showcase and support businesses across the West Midlands Region. Building on the foundations established by WMBF 2025, the festival aims to reach a wider audience, improve the event quality, and deliver measurable business impact. WMBF will take place from Monday 2nd February 2026 to Friday 13th February 2026. WMCA will require the awarded supplier to support with the following with BGWM having oversight: 1) Build on the 2024/ 2025 Festival Brand. 2) To coordinate the organisation and delivery of the 'business festival' (not to be confused with business events, business weeks, corporate events or expos), which will include identifying and liaison with key partners and external organisations to create a comprehensive programme of events that will be of interest to businesses in the West Midlands Region. 3) To produce, develop and deliver a comprehensive marketing promotional programme. This includes advertising and publicising the overarching festival and working with partners for support and individual events. In addition to this, provide operational support to ensure increased attendance. 4) To conclude a performance monitoring framework and economical assessment post festival. 5) To explore potential revenue streams that will naturally arise from the festival.

Lot Information

Lot 1

Renewal: Optional extension included to deliver West Midlands Business Festival 2027

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054542
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/033767-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK11 - Contract Termination Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£350,000 £100K-£500K
Lots Value
£350,000 £100K-£500K
Awards Value
£330,000 £100K-£500K
Contracts Value
£330,000 £100K-£500K

Notice Dates

Publication Date
14 Apr 20264 months ago
Submission Deadline
7 Jul 2025Expired
Future Notice Date
Not specified
Award Date
11 Aug 20251 years ago
Contract Period
7 Nov 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Terminated

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
West Midlands Combined Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

IceBlue Marketing & Design Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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