Award

Visit Liverpool Media 2025 - Summer / Christmas Campaign

LIVERPOOL CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

30 Jul 2025 at 11:38

Tender

12 Jun 2025 at 09:37

Summary of the contracting process

Liverpool City Council spearheaded a public procurement process titled "Visit Liverpool Media 2025 - Summer / Christmas Campaign". This initiative, with procurement identification number ocds-h6vhtk-054754, focuses on seasonal advertising campaigns to draw visitors to the Liverpool City Region during key holiday periods. The project is executed in collaboration with travel partner Avanti West Coast Trains. The procurement method adopted was an open, below-threshold competition, ideal for Small and Medium-sized Enterprises (SMEs), and was actively tendered through to an award stage, with the contract period extending from 30th June 2025 to 29th June 2026, and a possible six-month extension. Important dates in the procurement timeline include the tender publication on 12th June 2025 and contract signing on 30th June 2025. The industry category includes advertising consultancy and campaign services, with a specific location focus on Liverpool, United Kingdom.

This contract provides substantial growth opportunities for businesses specialising in advertising consultancy and media campaign services, particularly those with a creative edge suitable for holiday-driven promotional strategies. SMEs like SOCIALIKE MEDIA LTD, who participated and succeeded in the tender, exhibit how companies with skills in digital engagement and creative media can leverage such opportunities to enhance their portfolios and expand market presence. Businesses capable of crafting compelling media campaigns and managing client brands' media visibility effectively can find such tenders highly beneficial, especially in regions committed to tourism and event-based visitor attractions.

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Notice Title

Visit Liverpool Media 2025 - Summer / Christmas Campaign

Notice Description

Liverpool City Council is delivering campaigns that are seasonal, working with travel partner Avanti West Coast Trains. Summer and Christmas are key periods for the city region to encourage visitors to add LCR to their travel plans for city breaks and day visits. A media campaign is required to amplify campaign messaging, increase visits to the website and social media engagement. New creative will be provided for both campaigns and there will be a dedicated landing page on VisitLiverpool.com as the call to action.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054754
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/044237-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
£90,000 Under £100K
Awards Value
Not specified
Contracts Value
£85,648 Under £100K

Notice Dates

Publication Date
30 Jul 20256 months ago
Submission Deadline
19 Jun 2025Expired
Future Notice Date
Not specified
Award Date
29 Jun 20257 months ago
Contract Period
29 Jun 2025 - 29 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Not specified
Contact Email
commercialprocurement@liverpool.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool

Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

SOCIALIKE MEDIA

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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