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Consumer Influencers

ORDNANCE SURVEY LIMITED

This public procurement record has 2 releases in its history.

ContractTermination

31 Jul 2026 at 10:35

UK11 - Contract Termination Notice
Award

18 Jun 2025 at 12:57

UK7 - Contract Details Notice
Summary of the contracting process

Ordnance Survey Limited procured consumer influencer and content-provider services for a marketing campaign. The requirement was classified as marketing management consultancy services, covering the management and delivery of consumer-focused content through influencer activity. The buying organisation is Ordnance Survey Limited, a public undertaking based in Southampton. The work was arranged as a single service requirement under the title Consumer Influencers, with the resulting contract described as Consumer Content Agency. This opportunity is relevant to marketing agencies, influencer-marketing specialists, content agencies and consultancy businesses able to plan, manage and deliver consumer campaigns for a public-sector organisation. It is focused on campaign content and marketing management rather than mapping, surveying or geospatial services.

The procurement is complete and was awarded through a direct award below the applicable threshold, without competition. There was one lot and Upload Media Limited was selected as supplier. The contract was signed on 6 May 2025 and ran from 6 May 2025 to 3 September 2025. Its value was £42,000 excluding VAT and £50,400 including VAT. The contract was terminated on 31 July 2026, with the stated rationale that it had been completed; implementation ended on 4 September 2025 and the final value was £42,000 excluding VAT, or £50,400 including VAT. The requirement was evaluated as a concession-regime service procurement, with no further award criteria recorded.

This procurement demonstrates demand from Ordnance Survey for a managed consumer-content and influencer-marketing capability, delivered as a focused campaign service rather than a general corporate marketing contract. A credible future competitor would need to show experience planning and managing influencer-led campaigns, sourcing or coordinating suitable consumer content providers, and turning campaign objectives into content that can be delivered and managed effectively. Relevant businesses include influencer-marketing agencies, content production agencies, marketing-management consultancies and specialist campaign operators. The successful supplier was a large organisation, indicating that the buyer accepted a provider with the capacity to manage the required service at organisational scale. Suppliers should be prepared to demonstrate dependable campaign delivery, relevant consumer-audience expertise and the ability to work with a public undertaking.

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Notice Information

Notice Title

Consumer Influencers

Notice Description

Content providers for a Marketing Campaign

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-054f03
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072568-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK11 - Contract Termination Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£42,000 Under £100K

Notice Dates

Publication Date
31 Jul 20263 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 May 20251 years ago
Contract Period
6 May 2025 - 4 Sep 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Terminated

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Postcode Area
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified
Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Supplier Information

Number of Suppliers
1
Supplier Name

Upload Media Limited (Manually)

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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