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EOL AI Customer Chat Bot

British Council

This public procurement record has 3 releases in its history.

Award

05 Feb 2026 at 17:02

UK7 - Contract Details Notice
Award

13 Aug 2025 at 17:06

UK6 - Contract Award Notice
Tender

19 Jun 2025 at 18:21

UK4 - Tender Notice
Summary of the contracting process

The British Council has concluded an open procurement process to implement an AI-powered customer chat bot, aimed at enhancing the customer journey on its English Online website. This procurement, categorized under goods, was conducted using an open procedure, indicating transparency and availability to a wide range of potential suppliers. The process, identified under the title "EOL AI Customer Chat Bot," was initially announced on 19th June 2025, with key periods including the tender end date on 15th July 2025. The contract, valued at £202,788 gross, was awarded to AWTG Limited, a small and medium-sized enterprise based in London, in a process that emphasised the use of sales, marketing, and customer relations management software. The procurement sought tested AI solutions, completed with the successful signing on 7th November 2025 to provide services until 30th April 2026, with possible extensions contingent on performance.

This tender represents significant growth opportunities for businesses specialising in AI technology, particularly in the sales, marketing, or customer relationship management sectors. SMEs like AWTG Limited are well-placed to benefit from such contracts, given the focus on functionally robust AI solutions that can be integrated efficiently into the British Council's existing digital landscapes. Companies in this sector, equipped with innovative, reliable products, and expertise in AI deployment methodologies, will find opportunities in the iterative contract extensions, potentially resulting in long-term engagement. Such contracts not only bring financial benefits but also present a platform to showcase technological prowess to one of the UK's prominent public authorities.

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Notice Information

Notice Title

EOL AI Customer Chat Bot

Notice Description

British Council is looking to award and contract to an expert service provider with an already tried and tested AI powered Chat bot to support with customer journey on its English Online website.

Lot Information

Lot 1

Renewal: The Contract awarded will be originally for a period of 6 month during which the selected supplier will deliver a proof of concept. After this in case of success of this proof of concept the British Council may extend the agreement 4 further times with each extension no longer than 1 year each.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055069
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010713-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48445000 - Customer Relation Management software package

48481000 - Sales or marketing software package

Notice Value(s)

Tender Value
£230,000 £100K-£500K
Lots Value
£230,000 £100K-£500K
Awards Value
£168,990 £100K-£500K
Contracts Value
£168,990 £100K-£500K

Notice Dates

Publication Date
5 Feb 20266 months ago
Submission Deadline
16 Jul 2025Expired
Future Notice Date
Not specified
Award Date
11 Aug 20251 years ago
Contract Period
17 Nov 2025 - 1 May 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

AWTG Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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