This public procurement record has 2 releases in its history.

Award

11 Aug 2026 at 15:24

Award

20 Jun 2025 at 15:45

Summary of the contracting process

The University of Worcester procured an annual content hub on the Whatuni website, covering advertising services. The requirement supports the university’s presence on www.whatuni.com and is delivered for the University of Worcester in Worcester, within the university’s local area. This is a services procurement focused on digital content and advertising activity rather than physical goods, construction or on-site facilities management. The named buyer is the University of Worcester. The awarded supplier is IDP Connect Ltd, a London-based small and medium-sized enterprise. The requirement was organised as one completed lot and relates to advertising services under CPV 79341000. Businesses relevant to this opportunity are providers of online advertising, digital content hubs, higher education marketing platforms or related promotional services for universities.

This procurement has been completed and awarded through a direct, below-threshold procedure without competition. Two active awards were recorded to IDP Connect Ltd for the same lot and advertising requirement. One contract was signed on 20 May 2025, runs from 21 June 2025 to 21 June 2026, and is valued at £30,250 gross. It includes additional advertising options and two possible 12-month extensions, with a maximum extent date of 21 June 2028. The second contract was signed on 15 June 2026, runs from 21 June 2026 to 21 June 2027, and is valued at £35,000 gross. It also includes additional advertising options and one possible 12-month extension, with a maximum extent date of 21 June 2028. Both awards are active.

This award demonstrates established demand from the University of Worcester for an annual digital content hub and advertising presence on a higher education information website. A credible competitor for similar work would need to provide online advertising services, manage or support a content-led web platform, and offer promotional options that can be used by a university. The buyer’s chosen supplier is an SME, indicating that the requirement can be delivered by a focused specialist rather than only by a large communications group. Relevant experience would include university marketing, student recruitment communications, digital publishing, advertising inventory and performance-led online promotion. Suppliers should also be able to support recurring annual service delivery and optional additional advertising activity.

How relevant is this notice?

Notice Title

WhatUni Bundle

Notice Description

Annual content hub on www.whatuni.com

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05511d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076344-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£65,250 Under £100K

Notice Dates

Publication Date
11 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 May 20251 years ago
Contract Period
21 Jun 2026 - 21 Jun 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
University of Worcester
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WORCESTER
Postcode
WR2 6AJ
Postcode Area
Worcester
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG12 Worcestershire CC
Delivery Location
Not specified

Local Authority
Worcester
Electoral Ward
St Clement
Westminster Constituency
Worcester

Supplier Information

Number of Suppliers
1
Supplier Name

IDP Connect Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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