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Digital Advertising Agency Services

Arts University Bournemouth

This public procurement record has 3 releases in its history.

Award

28 Apr 2026 at 14:03

UK7 - Contract Details Notice
Award

17 Nov 2025 at 10:56

UK6 - Contract Award Notice
Tender

25 Jun 2025 at 10:29

UK4 - Tender Notice
Summary of the contracting process

Arts University Bournemouth (AUB) recently completed a procurement process for Digital Advertising Agency Services aimed at enhancing brand visibility, driving student recruitment, and promoting its diverse range of courses. The procurement process, initiated as a tender, utilised a selective competitive flexible procedure, moving through stages including planning, tender, and finally, award. The services contract, valued at £1,800,000 with potential extensions, spans from January 2026 to January 2029, with finalisation of the agreement documented on 28th April 2026. This process categorised under 'services', is above threshold, and targeted nationwide within the UK regions, involving key dates like its contract signing on 3rd December 2025 and future renewals extending up to 2031.

This contract opens substantial opportunities for businesses in the digital advertising sector, particularly those with strengths in managing digital campaigns across PPC, paid social, display, and video platforms. Companies specialised in advertising management services, capable of offering data-driven performance insights and flexible fee structures, are well-suited to compete. Additionally, SMEs focused on creative digital strategies for higher education and with a proven track record in student recruitment would benefit greatly from participating in such tenders, aligning with AUB’s strategic objectives. The competitive nature of the process, which included a presentation and negotiation stage, ensures that only the most adept agencies are capable of meeting AUB's criteria and successfully contributing to its outreach goals.

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Notice Information

Notice Title

Digital Advertising Agency Services

Notice Description

Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: PS300,000 x 3 years + 1 year + 1 year = PS1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055317
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/038610-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341200 - Advertising management services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
£200,000 £100K-£500K
Awards Value
£1,800,000 £1M-£10M
Contracts Value
£1,800,000 £1M-£10M

Notice Dates

Publication Date
28 Apr 20264 months ago
Submission Deadline
18 Jul 2025Expired
Future Notice Date
Not specified
Award Date
30 Oct 202510 months ago
Contract Period
30 Jan 2026 - 30 Jan 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Arts University Bournemouth
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
POOLE
Postcode
BH12 5HH
Postcode Area
Bournemouth
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK6 North Somerset, Somerset and Dorset
Small Region (ITL 3)
TLK63 Bournemouth, Christchurch and Poole
Delivery Location
Not specified
Local Authority
Bournemouth, Christchurch and Poole
Electoral Ward
Talbot & Branksome Woods
Westminster Constituency
Bournemouth West

Supplier Information

Number of Suppliers
1
Supplier Name

HYBRID NEWS LIMITED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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