Tender

Pre-Market Engagement : Creative and Production Framework

THE CROWN ESTATE

This public procurement record has 3 releases in its history.

TenderCancellation

30 Jun 2025 at 14:33

UK12 - Procurement Termination Notice
PlanningUpdate

26 Jun 2025 at 10:14

UK2 - Preliminary Market Engagement Notice
Planning

25 Jun 2025 at 15:55

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The Crown Estate, a public authority under central government, intended to initiate a procurement process for a Creative and Production Framework. This engagement was part of pre-market activities planned to inform a new framework agreement covering three categories: Corporate Design Agencies, Creative Agencies for Strategy, Content, Campaigns, and Production, as well as Photography and Videography. The process was in the planning stage, with an initial deadline set for market engagement activities to conclude by 14 July 2025. The procurement, categorised under marketing services, was targeted for execution in the UK, and The Crown Estate was the buying organisation responsible for this initiative, based in London, United Kingdom.

This tender presented significant growth opportunities, notably for small and medium-sized enterprises (SMEs) due to its suitability option for SMEs. Companies specialising in marketing services and creative production, having capabilities aligning with the specified framework categories, would be well-positioned to compete. Engaging early through the pre-market process could help businesses shape the final framework, potentially offering creative service providers a substantial stake in the projected four-year contract spanning from 8 September 2025 to 7 September 2029. However, the procurement process was eventually withdrawn following an internal review at the Procurement Specific Questionnaire stage, halting further progress towards tender and contract award.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Pre-Market Engagement : Creative and Production Framework

Notice Description

The Crown Estate is conducting preliminary market engagement ahead of a planned procurement for a Creative and Production Framework. We are seeking input from the market to inform the development of a new framework agreement that will cover creative services across three lots: Lot 1: Corporate Design Agencies Lot 2: Creative Agencies for Strategy, Content, Campaigns, and Production Lot 3: Photography and Videography

Planning Information

Information is available on The Crown Estate e-tendering portal via the link below: https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/68908

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0553b6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036184-2025
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK12 - Procurement Termination Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jun 20257 months ago
Submission Deadline
Not specified
Future Notice Date
14 Jul 2025Expired
Award Date
Not specified
Contract Period
7 Sep 2025 - 7 Sep 2029 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Withdrawn
Lots Status
Withdrawn
Awards Status
Cancelled
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE CROWN ESTATE
Additional Buyers

MISSING

Contact Name
Not specified
Contact Email
tenders@thecrownestate.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1Y 4AH
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-0553b6-2025-06-30T15:33:37+01:00",
    "date": "2025-06-30T15:33:37+01:00",
    "ocid": "ocds-h6vhtk-0553b6",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PYYN-4743-GYVQ",
            "name": "The Crown Estate",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PYYN-4743-GYVQ"
            },
            "address": {
                "streetAddress": "1 St James Market",
                "locality": "London",
                "postalCode": "SW1Y 4AH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI32"
            },
            "contactPoint": {
                "email": "tenders@thecrownestate.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthorityCentralGovernment",
                        "description": "Public authority - central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PYYN-4743-GYVQ",
        "name": "The Crown Estate"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Information is available on The Crown Estate e-tendering portal via the link below: https://secure.sourcedogg.com/profile/676e86f0-50b5-4563-b7b6-529dcfeb28b7/requests/68908",
                "dueDate": "2025-07-14T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "035208-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/035208-2025",
                "datePublished": "2025-06-25T16:55:00+01:00",
                "format": "text/html"
            },
            {
                "id": "035331-2025",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/035331-2025",
                "datePublished": "2025-06-26T11:14:57+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "ocds-h6vhtk-0553b6",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Pre-Market Engagement : Creative and Production Framework",
        "description": "The Crown Estate is conducting preliminary market engagement ahead of a planned procurement for a Creative and Production Framework. We are seeking input from the market to inform the development of a new framework agreement that will cover creative services across three lots: Lot 1: Corporate Design Agencies Lot 2: Creative Agencies for Strategy, Content, Campaigns, and Production Lot 3: Photography and Videography",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "mainProcurementCategory": "services",
        "aboveThreshold": true,
        "lots": [
            {
                "id": "1",
                "contractPeriod": {
                    "startDate": "2025-09-08T00:00:00+01:00",
                    "endDate": "2029-09-07T23:59:59+01:00"
                },
                "status": "withdrawn",
                "suitability": {
                    "sme": true
                }
            }
        ],
        "status": "withdrawn",
        "amendments": [
            {
                "id": "035331-2025",
                "description": "The SME option has been selected, indicating that this opportunity is suitable for small and medium-sized enterprises (SMEs)."
            }
        ],
        "documents": [
            {
                "id": "036184-2025",
                "documentType": "tenderCancellationNotice",
                "noticeType": "UK12",
                "description": "Procurement termination notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/036184-2025",
                "datePublished": "2025-06-30T15:33:37+01:00",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "awards": [
        {
            "id": "1",
            "status": "cancelled",
            "statusDetails": "The procurement process was halted at the Procurement Specific Questionnaire (PSQ) stage only, and no contract award proceeded. Following an internal review, it was decided not to move forward to tender or contract award at this time. We thank all participants for their interest and engagement during the PSQ phase.",
            "finalStatusDate": "2025-06-30T00:00:00+01:00",
            "relatedLots": [
                "1"
            ]
        }
    ]
}