Award

Public Perception Market Research

MET OFFICE

This public procurement record has 1 release in its history.

Award

27 Jun 2025 at 08:06

Summary of the contracting process

The Met Office, a central government public authority located in Exeter, UK, has completed a procurement process for the "Public Perception Market Research" project. This initiative, which aligns with the industry category of research and development services, involves measuring public perceptions of forecast accuracy via Met Office direct channels. The procurement was carried out using a limited method, specifically for below-threshold projects, indicating limited competition. The contract was awarded to YouGov PLC, a large organisation based in London, and was signed on the 25th of June 2025. The contract is active and runs from the 1st of July 2025 to the 30th of June 2027, with a gross value of £70,356.00.

This tender offers substantial growth opportunities for businesses specialising in market research services, especially those capable of delivering high-quality insights into public perceptions. It is particularly suited for businesses with a track record in research and consultancy services within the public sector. The project, focused on assessing forecast accuracy, presents an avenue for innovative companies to collaborate with a leading government agency like the Met Office and expand their reach in the sector. Such collaborations can enhance a business's portfolio, potentially leading to more contracts in similar fields.

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Notice Title

Public Perception Market Research

Notice Description

Market Research to measure public perceptions of forecast accuracy through the Met Office direct channels.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0554a0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035585-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£58,630 Under £100K

Notice Dates

Publication Date
27 Jun 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Jun 20258 months ago
Contract Period
30 Jun 2025 - 30 Jun 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MET OFFICE
Contact Name
Not specified
Contact Email
procurement.enquiries@metoffice.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
EXETER
Postcode
EX1 3PB
Post Town
Exeter
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified

Local Authority
Exeter
Electoral Ward
Pinhoe
Westminster Constituency
Exmouth and Exeter East

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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