Award

SEMrush - Provision of Digital Diagnostic Tool - Direct Award

DEPARTMENT FOR BUSINESS & TRADE

This public procurement record has 1 release in its history.

Award

30 Jun 2025 at 08:22

UK7 - Contract Details Notice
Summary of the contracting process

The Department for Business & Trade has completed a procurement process under the award stage for the provision of a digital diagnostic tool titled "SEMrush - Provision of Digital Diagnostic Tool - Direct Award". This procurement falls under the industry category of software packages and information systems, and the procurement method employed was a direct award below the threshold, without competition. The contract was signed on 20th May 2025, with a duration from 7th June 2025 to 6th June 2026. The department, located in London, United Kingdom, undertook this process as a central government public authority. The awarded supplier for this contract is SEMrush, a large-scale company based in Boston, United States, and the award value is $15,467.40, excluding gross additions.

This tender presents significant opportunities for businesses involved in the digital and software sector, specifically those specialising in software packages and digital solutions. Companies that excel in providing digital diagnostic tools, SEO toolkits, and market analysis systems would be well-suited to compete in similar procurement opportunities in the future. As the Department for Business & Trade frequently engages in such procurement processes, there is potential for sustained growth by aligning services with the needs of central government authorities, thus expanding market presence and securing long-term contracts.

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Notice Information

Notice Title

SEMrush - Provision of Digital Diagnostic Tool - Direct Award

Notice Description

SEMrush - Provision of Digital Diagnostic Tool - access to SEO Toolkit Business, Traffic & Market Pro and Users Business.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-05558b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035965-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£15,467 Under £100K

Notice Dates

Publication Date
30 Jun 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
19 May 20259 months ago
Contract Period
6 Jun 2025 - 6 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR BUSINESS & TRADE
Contact Name
Not specified
Contact Email
dataandsystems@businessandtrade.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1A 2DY
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

SEMRUSH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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