Award

Social Media Platform and Social Listening

THE UNIVERSITY OF CUMBRIA

This public procurement record has 2 releases in its history.

Award

30 Jun 2025 at 14:23

UK7 - Contract Details Notice
Award

30 Jun 2025 at 14:16

UK5 - Transparency Notice
Summary of the contracting process

The University of Cumbria has completed the procurement process for the provision of a Social Media Platform and Social Listening services, specifically focusing on BCR Consumer Research and Social Media Monitoring (SMM). This process falls under the category of "Software package and information systems" within the goods industry. The procurement was carried out using a direct method that did not involve competition and was below the threshold level. Located in Cumbria, United Kingdom, the procurement process reached the contract award stage and was signed on 30th June 2025, with the contract running until 29th June 2028, with an option for a 12-month extension if needed.

This tender presents substantial opportunities for businesses, particularly those specialising in software development and social media analysis. Moreover, the procurement was awarded to Runtime Collective Limited, a large firm based in London, which highlights the potential for similarly scaled enterprises to thrive in this industry. The contract valued at £55,500 (gross amount of £66,600) demonstrates a significant investment in innovative digital solutions, making it an attractive prospect for other businesses with suitable technical capabilities and scalable software products to present themselves as contenders in related future tenders.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Social Media Platform and Social Listening

Notice Description

The University of Cumbria are seeking a supplier to provide the Provision of BCR Consumer Research and SMM (Social Media Monitoring), Web based software offering social media monitoring , listening and customer engagement solution.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-055613
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036179-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£55,500 Under £100K
Contracts Value
£55,500 Under £100K

Notice Dates

Publication Date
30 Jun 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Jun 20257 months ago
Contract Period
29 Jun 2025 - 29 Jun 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNIVERSITY OF CUMBRIA
Contact Name
Not specified
Contact Email
procurementteam@cumbria.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
CUMBRIA
Postcode
CA1 2HH
Post Town
Carlisle
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD1 Cumbria
Small Region (ITL 3)
TLD13 Cumberland
Delivery Location
Not specified
Local Authority
Cumberland
Electoral Ward
Castle
Westminster Constituency
Carlisle

Supplier Information

Number of Suppliers
1
Supplier Name

RUNTIME COLLECTIVE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-055613-2025-06-30T15:23:50+01:00",
    "date": "2025-06-30T15:23:50+01:00",
    "ocid": "ocds-h6vhtk-055613",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-COH-06033238",
            "name": "THE UNIVERSITY OF CUMBRIA",
            "identifier": {
                "scheme": "GB-COH",
                "id": "06033238"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PTMZ-6255-GYTY"
                }
            ],
            "address": {
                "streetAddress": "Fusehill Street",
                "locality": "Cumbria",
                "postalCode": "CA1 2HH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD12"
            },
            "contactPoint": {
                "email": "procurementteam@cumbria.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-03898053",
            "name": "RUNTIME COLLECTIVE LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "03898053"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PNJL-4139-CWNH"
                }
            ],
            "address": {
                "streetAddress": "5 Churchill Place",
                "locality": "London",
                "postalCode": "E14 5HU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI42"
            },
            "contactPoint": {
                "email": "niall.grogan@brandwatch.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.brandwatch.com",
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-06033238",
        "name": "THE UNIVERSITY OF CUMBRIA"
    },
    "tender": {
        "id": "DA26-07",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Social Media Platform and Social Listening",
        "description": "The University of Cumbria are seeking a supplier to provide the Provision of BCR Consumer Research and SMM (Social Media Monitoring), Web based software offering social media monitoring , listening and customer engagement solution.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete",
                "suitability": {
                    "sme": true
                }
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "value": {
                "amountGross": 66600,
                "amount": 55500,
                "currency": "GBP"
            },
            "mainProcurementCategory": "goods",
            "aboveThreshold": false,
            "suppliers": [
                {
                    "id": "GB-COH-03898053",
                    "name": "RUNTIME COLLECTIVE LIMITED"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "48000000",
                            "description": "Software package and information systems"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-06-30T00:00:00+01:00",
                "endDate": "2028-06-29T23:59:59+01:00",
                "maxExtentDate": "2029-06-29T23:59:59+01:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "1 x 12 month extension"
            },
            "relatedLots": [
                "1"
            ],
            "documents": [
                {
                    "id": "036172-2025",
                    "documentType": "awardNotice",
                    "noticeType": "UK5",
                    "description": "Transparency notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/036172-2025",
                    "datePublished": "2025-06-30T15:16:41+01:00",
                    "format": "text/html"
                }
            ],
            "milestones": [
                {
                    "id": "1",
                    "type": "futureSignatureDate",
                    "dueDate": "2025-06-30T23:59:59+01:00",
                    "status": "scheduled"
                }
            ]
        }
    ],
    "language": "en",
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "status": "active",
            "period": {
                "startDate": "2025-06-30T00:00:00+01:00",
                "endDate": "2028-06-29T23:59:59+01:00",
                "maxExtentDate": "2029-06-29T23:59:59+01:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "1 x 12 month extension"
            },
            "value": {
                "amountGross": 66600,
                "amount": 55500,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-06-30T00:00:00+01:00",
            "documents": [
                {
                    "id": "036179-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/036179-2025",
                    "datePublished": "2025-06-30T15:23:50+01:00",
                    "format": "text/html"
                }
            ]
        }
    ]
}