Award

Paid Social Media Advertising

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

02 Jul 2025 at 15:26

Summary of the contracting process

The West Midlands Growth Company Limited has completed a procurement process for delivering paid social media advertising services. The aim was to promote the West Midlands Investment Zone (WMIZ) Campaign via LinkedIn. This contract falls under the services industry category, specifically within advertising and marketing, with a focus on the region of the UKG in the United Kingdom. The process employed a direct procurement method, characterised as below threshold without competition and is marked as complete. The contract commenced on 1st June 2025 and will run until the 31st of March 2026, with the contract having been signed on 30th May 2025.

This tender represents a lucrative opportunity for businesses specialising in paid digital advertising, particularly those experienced in leveraging platforms like LinkedIn. The contract has been awarded to LinkedIn Ireland Unlimited Company, reflecting a significant opportunity for businesses capable of managing high-scale advertising campaigns to gain exposure in high-growth economic initiatives like the WMIZ Campaign. Although the procurement was completed directly without a competitive process, similar organisations aiming to expand in public procurement can benefit from keeping track of sub-central governmental projects and building expertise in similar fields to position themselves for potential future opportunities.

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Notice Title

Paid Social Media Advertising

Notice Description

Delivery of paid social media advertising of the West Midlands Investment Zone (WMIZ) Campaign via Linked In

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0557de
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036927-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£39,750 Under £100K

Notice Dates

Publication Date
2 Jul 20257 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 May 20258 months ago
Contract Period
31 May 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Not specified
Contact Email
procurement@wmgrowth.com
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

LINKEDIN IRELAND

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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